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E-Commerce Manager Job Ad Template

Spot the difference

To write the perfect job ad, you first have to know the details of the role you’re recruiting for. What does an E-Commerce Manager do, exactly? And how is it different from what an Account Manager does?

To be clear, an E-Commerce Manager oversees the design of a website in terms of conversion. An Account Manager, however, works as a contact point between clients and a business.

  • An E-Commerce Manager works closely with product, development and marketing teams to ensure a website is designed and developed in a way that is optimal for user conversion. They will have some UX knowledge, as well as enough experience in each department to maintain communication with each stakeholder.
  • Account Managers are experts in communication and negotiation and will act as a touchpoint for questions, comments and updates between a client and the business. They’ll work closely with sales and marketing.
  • A Sales Manager is the manager of a team of salespeople. Boasting strong communication and mathematical skills, they’ll be comfortable setting and maintaining targets as well as guiding and motivating the team.

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Are you an expert in analysing and adapting UX features to maximise conversion rates? Have you got experience in managing a team of E-Commerce experts to help improve profits and improve the user journey? Can you easily take on communication with stakeholders in different departments? If you’re up for these challenges, all in a rapidly growing company, we’ve got the perfect role for you.

At {Company Name} we’re looking for a talented E-Commerce manager to take charge of our team of E-Commerce Executives and help maximise potential across our store site. You’ll be working with a dedicated team of developers and designers, as well as marketeers to form a strong action plan and make adjustments where needed.

As we’re currently in a growth phase, this will be a great opportunity to try out different approaches and grow alongside the business.
Are you an expert in analysing and adapting UX features to maximise conversion rates? Have you got experience in managing a team of E-Commerce experts to help improve profits and improve the user journey? Can you easily take on communication with stakeholders in different departments? If you’re up for these challenges, all in a rapidly growing company, we’ve got the perfect role for you.

At {Company Name} we’re looking for a talented E-Commerce manager to take charge of our team of E-Commerce Executives and help maximise potential across our store site. You’ll be working with a dedicated team of developers and designers, as well as marketeers to form a strong action plan and make adjustments where needed.

As we’re currently in a growth phase, this will be a great opportunity to try out different approaches and grow alongside the business.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

When putting together your E-Commerce Manager job description, be sure to present an accurate depiction of what the role entails at your company. The below E-Commerce roles and responsibilities are just a few examples of what the position may include.

• Regularly review and analyse site performance, with a focus on conversion.
• Test and try different designs or CTAs on-site to improve conversion.
• Hold regular meetings with designers and developers to ensure on-site content is set up with UX and conversion goals in mind.
• Manage and coach E-Commerce executives for the best possible performance across the team.
• Collaborate with marketing on content calendars to ensure relevant products are being pushed.
• Regularly research market trends and changes to adjust website and products accordingly.
• Create and present regular performance reports.
• Assist developers with optimising site performance in terms of website speed or linking.
When putting together your E-Commerce Manager job description, be sure to present an accurate depiction of what the role entails at your company. The below E-Commerce roles and responsibilities are just a few examples of what the position may include.

• Regularly review and analyse site performance, with a focus on conversion.
• Test and try different designs or CTAs on-site to improve conversion.
• Hold regular meetings with designers and developers to ensure on-site content is set up with UX and conversion goals in mind.
• Manage and coach E-Commerce executives for the best possible performance across the team.
• Collaborate with marketing on content calendars to ensure relevant products are being pushed.
• Regularly research market trends and changes to adjust website and products accordingly.
• Create and present regular performance reports.
• Assist developers with optimising site performance in terms of website speed or linking.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

As above, the E-Commerce Manager qualifications and requirements are dependent on your specific role. The following points are just examples and should be tailored to fit your company’s needs.

• Proven experience in an E-Commerce role.
• Ability to manage a small team of E-Commerce executives.
• Basic development understanding.
• Knowledge of digital marketing strategies and trends.
• Tech background is a huge plus.
• Understanding of marketing channels such as SEO, PPC and social media.
• Knowledge of optimisation techniques for features like site speed.
• A degree or similar qualification in Digital Marketing or a related field is a bonus.
As above, the E-Commerce Manager qualifications and requirements are dependent on your specific role. The following points are just examples and should be tailored to fit your company’s needs.

• Proven experience in an E-Commerce role.
• Ability to manage a small team of E-Commerce executives.
• Basic development understanding.
• Knowledge of digital marketing strategies and trends.
• Tech background is a huge plus.
• Understanding of marketing channels such as SEO, PPC and social media.
• Knowledge of optimisation techniques for features like site speed.
• A degree or similar qualification in Digital Marketing or a related field is a bonus.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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