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E-Commerce Manager Job Ad Template

Are you asking yourself, what is an E-Commerce Manager? We’ll explain! E-Commerce Managers oversee the traffic, structure and design of an E-Commerce website in terms of conversions.

Scroll down for our free E-Commerce Manager job ad template!

What is an E-Commerce Manager’s job description?

An E-Commerce Manager ensures a website is designed and developed in a way that is optimal for user conversion. They will have some UX knowledge, as well as enough experience in or knowledge of a variety of digital departments to maintain communication with multiple stakeholders.

Essential parts of an E-Commerce Manager’s job description:

  • E-Commerce Managers work cross-functionally with multiple departments, collaborating mostly with Product, Development and Marketing teams.
  • As such, they have to be digital allrounders and will therefore need at least several years of experience within the digital (E-Commerce) space.
  • They can work in any type of company that sells products or services online, optimising the online shopping experience for their customers.
  • E-Commerce Managers often lead a team of other e-commerce specialists or a combination of members from different departmental backgrounds.

E-Commerce Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Are you an expert in analysing and adapting UX features to maximise conversion rates? Have you got experience in managing a team of E-Commerce experts to help improve profits and improve the user journey? Can you easily take on communication with stakeholders in different departments? If you’re up for these challenges, all in a rapidly growing company, we’ve got the perfect role for you.

At {Company Name} we’re looking for a talented E-Commerce manager to take charge of our team of E-Commerce Executives and help maximise potential across our store site. You’ll be working with a dedicated team of developers and designers, as well as marketeers to form a strong action plan and make adjustments where needed.

As we’re currently in a growth phase, this will be a great opportunity to try out different approaches and grow alongside the business.
Du bist Experte für die Analyse und Anpassung von UX-Funktionen, um die Konversionsraten zu maximieren? Du hast Erfahrung in der Leitung eines Teams von E-Commerce-Fachkräften, um die Gewinne zu steigern und die User Journey zu verbessern? Es fällt dir leicht, die Kommunikation mit Stakeholdern in verschiedenen Abteilungen zu übernehmen? Wenn du diesen Herausforderungen in einem schnell wachsenden Unternehmen gewachsen bist, haben wir die perfekte Stelle für dich.

Wir bei {Name des Unternehmens} suchen einen talentierten E-Commerce Manager (m/w/d), der die Leitung unseres Teams von E-Commerce-Executives übernimmt und dazu beiträgt, das Verkaufspotenzial unserer Website zu maximieren. Du wirst mit einem engagierten Team von Entwicklern und Designern sowie Marketingexperten zusammenarbeiten, um einen starken Maßnahmenkatalog zu entwickeln, Verbesserungen zu implementieren und bei Bedarf Anpassungen vorzunehmen.

Da wir uns derzeit in einer Wachstumsphase befinden, ist das deine Gelegenheit, verschiedene Ansätze auszuprobieren und gemeinsam mit unserem Unternehmen zu wachsen.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

E-Commerce Manager Responsibilities

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When putting together your E-Commerce Manager job description, be sure to present an accurate depiction of what the role entails at your company. The below E-Commerce roles and responsibilities are just a few examples of what the position may include.

• Regularly review and analyse site performance, with a focus on conversion.
• Test and try different designs or CTAs on-site to improve conversion.
• Hold regular meetings with designers and developers to ensure on-site content is set up with UX and conversion goals in mind.
• Manage and coach E-Commerce executives for the best possible performance across the team.
• Collaborate with marketing on content calendars to ensure relevant products are being pushed.
• Regularly research market trends and changes to adjust website and products accordingly.
• Create and present regular performance reports.
• Assist developers with optimising site performance in terms of website speed or linking.
Achten Sie beim Schreiben Ihrer Stellenanzeige für den E-Commerce Manager darauf, dass Sie eine genaue Darstellung dessen liefern, was die Rolle in Ihrem Unternehmen beinhaltet. Die unten aufgeführten Aufgaben und Zuständigkeiten im E-Commerce sind nur einige Beispiele dafür, was die Position beinhalten kann.

• Du überprüfst und analysierst regelmäßig die Leistung der Website mit Fokus auf unsere Conversions.
• Du testest unterschiedliche Designs und CTAs, um die Konversion zu steigern.
• Du hältst regelmäßige Rücksprachen mit Designern und Entwicklern ab, um sicherzustellen, dass die Inhalte auf der Website unter Berücksichtigung der UX- und Konversionsziele erstellt werden.
• Du führst und coachst deine Teammitglieder, um die bestmögliche Leistung im gesamten Team zu erzielen.
• Du arbeitest eng mit unseren Marketing-Experten an der Erstellung von Content-Kalendern, um sicherzustellen, dass relevante Produkte oder Services zur rechten Zeit beworben werden.
• Du recherchierst regelmäßig Markttrends und -veränderungen, um Website und Produkte entsprechend auf dem neuesten Stand zu halten.
• Du erstellst und präsentierst regelmäßig Leistungsberichte.
• Du unterstützt unsere Entwickler bei der Optimierung der Website-Performance in Bezug auf die Geschwindigkeit der Website oder die Verlinkung.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

E-Commerce Manager Requirements

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As above, the E-Commerce Manager qualifications and requirements are dependent on your specific role. The following points are just examples and should be tailored to fit your company’s needs.

• Proven experience in an E-Commerce role.
• Ability to manage a small team of E-Commerce executives.
• Basic development understanding.
• Knowledge of digital marketing strategies and trends.
• Tech background is a huge plus.
• Understanding of marketing channels such as SEO, PPC and social media.
• Knowledge of optimisation techniques for features like site speed.
• A degree or similar qualification in Digital Marketing or a related field is a bonus.
Wie oben erwähnt, hängen die Qualifikationen und Anforderungen für E-Commerce Manager von Ihrer spezifischen Rolle ab. Die folgenden Punkte sind nur Beispiele und sollten auf die Bedürfnisse Ihres Unternehmens zugeschnitten werden.

• Du bringst nachweisbare Berufserfahrung im Bereich E-Commerce mit.
• Du besitzt die Fähigkeiten, ein kleines Team von Fachkräften im Bereich E-Commerce zu leiten.
• Du bringst mindestens ein grundlegendes Verständnis für Web Development mit.
• Du verfügst über einschlägige Kenntnisse über digitale Marketingstrategien und -trends.
• Technischer Hintergrund ist ein großes Plus.
• Du verfügst über ein gutes Verständnis für Suchmaschinenmarketing und soziale Medien.
• Du besitzt Kenntnisse von technischen Optimierungstechniken für Pagespeed und Co.
• Du bringst einen Abschluss oder eine ähnliche Qualifikation im Bereich Digitales Marketing oder einem verwandten Bereich mit.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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