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Digital Design Job Ad Template

Spot the difference

Writing job ads is hard work, especially now we’re living within such a fast paced and exponential society. What’s the difference between a Graphic Designer and a Visual Designer, anyway? Do Product Designers do essentially the same tasks that a UX Designer does?

In short; Graphic Designers engage users, UX Designers drive sales, and Product Designers drive the Design ship.

  • Graphic Designers focus on developing digital concepts to encourage a target audience to make a specific action. They are usually focused on static designs and can work across a broad range of teams and tasks. 
  • UX Designers create and develop systems that drive tech-focused interactive products and work on improving the User Experience (hence the phrase UX, get it?) 
  • A Visual Designer is someone that is focused on the look and feel of a product and brand identity.
  • Product Designers focus on the product itself and plan a design for the entire product. 
  • Digital Designers are more interested in moving parts such as animations and interactive pages.

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Are you passionate about design? Do you believe that bringing a brand to life is an essential aspect of the customer experience? Do you enjoy working across both cross-functional teams and working on different projects such as social media, merchandising, web and flyers? If so, we may have the next adventure for you here at {Company_Name}.

As our Digital Designer you’ll be a core part of our creative team and you’ll help build a beautiful look and feel for our digital communications. You will help develop seamless and strategic brand guidelines that will be used company wide, with a focus on our customer experience. You should be full of creativity with a passion for consistent and cohesive designs.
Du besitzt eine Leidenschaft für Design? Du glaubst daran, dass es ein wesentlicher Aspekt des Kundenerlebnisses ist, eine Marke zum Leben zu erwecken? Du arbeitest gern in funktionsübergreifenden Teams und an verschiedenen Projekten wie Social Media, Merchandising, Web und Flyern? Dann erwartet dich vielleicht dein nächstes berufliches Abenteuer hier bei {Unternehmen_Name}.

Als Digital Designer bist du ein wichtiger Teil unseres Kreativteams und trägst dazu bei, unserer digitalen Kommunikation ein ansprechendes Aussehen zu verleihen. Du hilfst bei der Entwicklung nahtloser und strategischer Markenrichtlinien, die unternehmensweit eingesetzt werden, und legst dabei den Fokus auf unser Kundenerlebnis. Du solltest voller Kreativität stecken und eine Leidenschaft für konsistente und stimmige Designs haben.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

Remember these are example responsibilities for a Digital Design job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Be apart of all phases of the design process from strategy, customer experience research, conception & ideation, prototyping, execution and analysis.
• Build an unforgettable brand experience across all digital channels including web, mobile, landing pages, social media platforms and marketing campaigns.
• Have the opportunity to own the creative development process of all digital materials.
• Ensure that our branding is consistent and in line with {Company_Name’s} voice, tone and personality.
• Use your knowledge of typography, colour theory and grid systems.
• Also use your analytical skills to research customer behaviours to improve and create mock-ups for future designs.
• Enjoy the process of setting up wireframes and transforming these designs into intuitive user interfaces.
Denken Sie daran, dass es sich hierbei lediglich um Beispiele für Aufgaben handelt. Nicht alle sind für Ihre spezifische Stellenanzeige relevant. Bitte passen Sie den Text daher an die Bedürfnisse Ihres Unternehmens an.

• Du bist an allen Phasen des Designprozesses beteiligt, von der Strategie über den Customer Experience Research, die Konzeption und Ideenfindung, das Prototyping und die Ausführung und Analyse.
• Du erschaffst ein unvergessliches Markenerlebnis über alle unsere digitalen Kanäle hinweg – einschließlich Web, Mobile, Landing Pages, Social Media-Plattformen und Marketingkampagnen.
• Du erhältst die Möglichkeit, den kreativen Entwicklungsprozess aller digitalen Materialien selbst zu gestalten.
• Du stellst sicher, dass unser Branding stimmig ist und im Einklang mit der Stimme, dem Ton und der Persönlichkeit von {Unternehmen_Name} steht.
• Du setzt dein Wissen rund um Typografie, Farbtheorie und Rastersysteme ein.
• Du setzt deine analytischen Fähigkeiten ein, um das Kundenverhalten zu untersuchen und Mock-ups für zukünftige Designs zu erstellen.
• Du erstellst mit großer Freude Wireframes und setzt diese Entwürfe in intuitive Benutzeroberflächen um.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 3+ years experience in Digital Design or a similar role.
• An extensive portfolio of tried and tested designs that clearly demonstrates your creative flair and passion for design.
• Outstanding communication skills that allow you to work with cross-functional teams, hold brainstorming sessions, and educate different departments on the impact that Digital Design can bring.
• The ability to accept and contribute to thoughtful critique.
• Experience with video editing software such as Adobe Creative Cloud, InDesign, Dreamweaver, and Photoshop.
• Not only buckets of creativity, but also an analytical mind with great research skills.

Denken Sie bitte daran, dass es sich hierbei um Beispielanforderungen handelt, von denen nicht alle auf Ihre spezifische Stellenanzeige zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Mindestens 3 Jahre Erfahrung im Bereich Digital Design oder in einer ähnlichen Funktion
• Ein umfangreiches Portfolio mit bewährten Designs, das dein kreatives Gespür und deine Leidenschaft für Design deutlich unter Beweis stellt
• Hervorragende Kommunikationsfähigkeiten, die es dir ermöglichen, mit funktionsübergreifenden Teams zu arbeiten, Brainstorming-Sitzungen abzuhalten und verschiedene Abteilungen über die mögliche Wirkung zu informieren, die Digital Design erzielen kann
• Die Fähigkeit, konstruktive Kritik zu geben und anzunehmen
• Erfahrung mit Bild- und Videobearbeitungssoftware wie Adobe Creative Cloud, InDesign, Dreamweaver und Photoshop
• Nicht nur Unmengen an Kreativität, sondern auch analytisches Denkvermögen mit hervorragenden Recherchefähigkeiten.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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