How do you spot a great digital marketing manager in an interview? Here are some things to look out for:
- Ideally the candidate will be a great communicator with exceptional time management skills.
- Creativity will be a big plus in this role as they’ll be leading marketing campaigns.
- Problem solving and the ability to problem solve is an advantage as they’ll be using data to draw conclusions.
- A few years experience will of course be beneficial, but it’s not essential for the role if they’re willing to learn.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.