Communications Specialist job description

If you need to write a job description, you may find yourself asking, “what does a Communications Specialist do?” Communications Specialists oversee an organisation’s internal and external communications in order to promote the company and improve the employer branding.

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What is in a Communications Specialist's job description?

A Communications Specialist is an expert communicator tasked with strengthening the employer branding and image through both verbal and written communication. As the internal and external face and voice of the organisation, this role comes with a lot of responsibility.

Essential parts of a Communications Specialist’s job description:

The Communications Specialist is tasked with the implementation of a company’s communication strategy, both internally and externally
They are tasked with the production of a wide range of content types, from company newsletters to public relations articles
As the voice and face of the company’s brand, they always ensure consistency in the way they communicate to clients and the company alike
The Communications Specialist reports directly to the Communications Manager.

Interview questions available

Also see our Communications Specialist interview questions

Communications Specialist Job Description Example

Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
This means you won’t need to read through too many CVs to find your superstar.
You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Deutsch

Are you a natural-born storyteller who knows exactly how to promote a brand? Are you a real people person who likes to collaborate with different departments as well as external stakeholders? Are you relentlessly meticulous in ensuring that every piece you create follows brand guidelines to a tee?

Then we have the perfect position for you here at [company_name]! We are looking for an experienced and enthusiastic Communications Specialist who wants to help further build our brand with strategic and engaging communication. You will become part of a small team of Communications Specialists and report directly to the Communications Manager.

So, do you have the drive, determination, and communication skills to take our company branding to the next level? Then apply now, and we’ll get back to you as soon as possible!

Du bist der geborene Geschichtenerzähler und weißt genau, wie man eine Marke präsentiert? Du bist ein echter Menschenfreund und arbeitest gerne mit verschiedenen Stakeholdern zusammen? Du sorgst mit Akribie dafür, dass jeder Beitrag den Markenrichtlinien genau entspricht?

Dann haben wir hier bei [Name des Unternehmens] die perfekte Stelle für dich! Wir suchen einen erfahrenen und enthusiastischen Communication Specialist (m/w/d), der unsere Marke durch strategische und ansprechende Kommunikation weiter ausbauen möchte.

Du wirst Teil eines kleinen Teams von Kommunikationsspezialisten und berichtest direkt an den Communication Manager. Bewirb dich noch heute und bring das Branding unseres Unternehmens aufs nächste Level!

This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives.
Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
What do you believe in, and what are your core values?

Communications Specialist Responsibilities

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Deutsch

Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Write for a variety of content formats, including press releases, internal announcements, and pages for our website
• Gain and maintain a deep understanding of our company’s branding, style, policies, and processes
• Represent the company at conferences and events
• Coordinate cross-functional campaigns and communications projects with relevant departments in the business
• Work with the team on creating and implementing a communications strategy for the business
• Build strong relationships with external clients, journalists, and other stakeholders
• Maintain our social media pages to ensure all social communication follows brand guidelines

Denken Sie daran, dass es sich hier um Beispiele für die Aufgaben eines Communication Specialists handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du schreibst Content für verschiedene Formate, darunter Pressemitteilungen, interne Bekanntmachungen und Beiträge für unsere Website.
• Du verschaffst dir ein umfassendes Verständnis der Marke, des Stils, der Leitlinien und der Prozesse unseres Unternehmens und bleibst stets up to date.
• Du repräsentierst das Unternehmen auf Konferenzen und Events.
• Du koordinierst funktionsübergreifende Kampagnen und Kommunikationsprojekte mit den zuständigen Abteilungen des Unternehmens.
• Du entwickelst in Zusammenarbeit mit dem Team eine Kommunikationsstrategie für das Unternehmen und setzt sie konsequent durch.
• Du baust starke Beziehungen zu externen Kunden, Journalisten und anderen Interessengruppen auf.
• Du pflegst unsere Social-Media-Präsenzen und stellst die Markenkonformität der dortigen Kommunikation sicher.

This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
This should be clear and concise and set boundaries for submissions.
The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Communications Specialist Requirements

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Deutsch

Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Degree in Communications, PR, Journalism, or a related field
• Previous experience creating different content formats
• Impeccable written and verbal communication skills
• Easily build rapport with internal and external stakeholders
• Social media experience would be preferred (but not required)
• Creative mindset and a drive to innovate
• A portfolio with examples of your writing

Denken Sie daran, dass es sich hierbei um beispielhafte Anforderungen handelt, von denen nicht relevant für Ihre Stellenanzeige sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst einen Studienabschluss in Kommunikation, PR, Journalismus oder einem verwandten Bereich mit.
• Du verfügst über Erfahrung in der Erstellung verschiedener Content-Formate.
• Du überzeugst mit einwandfreien schriftliche und mündliche Kommunikationsfähigkeiten.
• Es fällt dir besonders leicht, Beziehungen zu internen und externen Stakeholdern aufzubauen.
• Du bringst idealerweise Erfahrung im Bereich Social Media mit.
• Du denkst nicht nur kreativ, sondern auch innovativ.
• Du kannst ein aussagekräftiges Portfolio mit Textproben vorweisen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
Add photos that show off your office space, team events and your team having a great time.
Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.