Glossary: HR & Recruiting Definitions
Candidate experience refers to how job seekers perceive their interactions with an employer throughout an organization’s sourcing, recruiting, interviewing, hiring, and onboarding processes.
Paying attention to the candidate experience is important as it shapes an organization’s employer brand reputation. Considering most candidates are not hired for the job vacancy, it’s necessary to ensure that all applicants feel respected and that their time is valued regardless of the outcome.
A less-than-ideal experience can result in negative online reviews and fewer referrals, impacting an employer’s chance at building a robust talent pool. Conversely, creating a positive candidate experience sends a positive message about the company, and unsuccessful candidates are more likely to happily join your talent community and be considered for future opportunities.
Setting up a positive candidate experience should be a core focus of an organization’s recruiting and hiring strategy. Establishing practices to keep candidates interested, engaged, and informed at every touchpoint is the best way to achieve a successful candidate experience.
Here are some best practices putting to use at each stage to ensure a positive candidate experience:
Even the early phase of sourcing can influence an organization’s employer brand.
The steps in the recruitment process have a high impact on the perception of candidate experience. A well-crafted job description helps to form a positive opinion of an employer.
An easy application process will reduce dropout rates and negative experiences.
To create a positive experience, respect candidates’ time and be upfront about the steps they will participate in during the interview process.
The candidate experience does not end with a job offer.
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Candidate sourcing is the active search for potential candidates to fill current and future job vacancies.
An active candidate is someone looking for a new job opportunity. Most active candidates job hunt online, using job boards and search sites to search through job post listings and apply for job vacancies.
A recruitment funnel is a framework that defines the stages of the recruitment process from start to finish. The journey through the recruitment funnel narrows down the candidate pool until one is selected to hire.
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