Webmaster job description

Are you asking yourself, what is a Webmaster, and what does a Webmaster do? Don’t worry, we’ve got the answers. Webmasters are responsible for the maintenance and (SEO) optimisation of websites.

Scroll down for our free Webmaster job ad template.

What is in a Webmaster's job description?

A Webmaster is an expert in building, maintaining, and further optimising websites. They are generally proficient in HyperText Markup Language (HTML) and at least one relevant programming language (like Python).

Essential parts of a Webmaster’s job description:

  • Webmasters often work closely with SEO Managers, Content Managers, and Developers to ensure a website is well-built, maintained, and SEO optimised
  • They continuously monitor and analyse a website’s performance to find ways for improvement
  • Webmasters need to be experts at debugging pages and fixing broken images, links, or other elements of the website
  • Webmasters can be employed by any type of organisation, within any type of industry, as long as the company has at least one website

Interview questions available

Also see our Webmaster interview questions

Webmaster Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you love to constantly look for ways to further improve a website? Are you skilled at SEO and do you know how to SEO optimise a site? Do you enjoy getting stuck in debugging or writing some new code? Then keep reading!

We at [Company_Name] are looking for a talented webmaster to join our development team. You will be in charge of the maintenance and (SEO) optimisation of our website. By constantly monitoring and analysing our site’s performance, you ensure that broken links are quickly fixed and bugs swiftly debugged.

Does this sound like the right job for you?

Then apply for this position today, and we will get back to you as soon as possible!
Du liebst es, Websites kontinuierlich zu verbessern? Du bist fit in SEO und weißt, wie man eine Website konform optimiert? Du gehst gern auf Fehlersuche und schreibst mit Freude neuen Code? Dann haben wir bei [Unternehmen_Name] den idealen Job für dich!

Wir suchen einen talentierten Webmaster (m/w/d) zur Verstärkung unseres Entwicklungsteams. Du kümmerst dich um die Pflege, Wartung und (SEO-)Optimierung unserer Website und hilfst uns so, das Nutzererlebnis unserer Kunden stetig zu verbessern.

Klingt nach dem idealen Job für dich? Dann bewirb dich noch heute auf diese Stelle!

Wir setzen uns so schnell wie möglich mit dir in Verbindung.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Webmaster Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Maintenance of our website
• Improving site loading speed and capacity
• Optimising our site in line with the latest SEO best practices
• Monitoring and analysing performance to quickly identify any issues and continuously look for ways to improve
• Collaborating with Content Managers, Copywriters, and Designers to update website content
• Fix broken links and debug pages
• Occasionally update pages through coding
Denken Sie daran, dass es sich hier um beispielhafte Aufgaben handelt, von denen nicht alle für Ihre Stellenanzeige relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du wartest und pflegst unsere Website.
• Du verbesserst die Ladegeschwindigkeit und die Kapazität der Website.
• Du optimierst unsere Website gemäß der geltenden SEO Best Practices.
• Du überwachst und analysierst die Performance, um eventuelle Probleme und Potenziale schnell zu erkennen.
• Du entwickelst gemeinsam mit Content Managern, Textern und Designern neue Inhalte für die Website.
• Du behebst defekte Links und Fehler
• Du wertest unsere Seiten mit frischem, nutzbringendem Code auf.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Webmaster Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Experience as a webmaster, developer, or other related role
• Firm knowledge of SEO and web analytics
• Familiar with content management systems like WordPress, Drupal, or Joomla
• Proficient in HTML
• Preferably proficient in at least one relevant programming language (e.g. Python or Javascript).
• Excellent troubleshooting and analytical skills
• Great at working in a team environment
Denken Sie daran, dass es sich hierbei um exemplarische Anforderungen handelt, von denen nicht alle auf Ihre Rolle zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst Berufserfahrung als Webmaster:in, Webentwickler:in oder in einer ähnlichen Funktion mit.
• Du verfügst über fundierte Kenntnisse in SEO- und Webanalyse.
• Du bist mit Content-Management-Systemen wie WordPress, Drupal oder Joomla vertraut.
• Du beherrschst HTML und CSS im Schlaf und bringst vorzugsweise Kenntnisse in mindestens einer relevanten Programmiersprache (z. B. Python oder Javascript) mit.
• Du überzeugst mit ausgezeichneten Problemlösungs- und Analysefähigkeiten
• Du fühlst dich wohl bei der Zusammenarbeit in einem Team.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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