While this position is usually fairly entry level, it’s important that you can find someone with a responsible attitude. It’s important for them to also be:
- Digital-savvy and have a lot of experience using many different social media platforms.
- It will be beneficial for you to find someone who has a background in brand so that they will accurately reflect and understand your company values.
- You should be focused on finding a candidate that is strategic and well spoken.
- Remember that this person will be a big part of how your users and customers see you.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.