SEO Specialists are essential members of the search engine optimisation (SEO) team, responsible for outlining the company’s SEO strategy and executing it with help of SEO Managers and Content Creators.
- Have a deep understanding of SEO, including technical SEO
- Be extremely data driven in their decision making
- Have a highly analytical mindset
- Know the technical side of how a website is build and how it can be improved for SEO purposes
SEO Specialists usually have to collaborate often with different departments, so great communication skills and teamwork are also essential skills to have.
Interviewing an SEO Specialist
Have you found a candidate to interview for the position? Great news! Then it’s time to start preparing for the actual job interview by creating a list of questions you want to ask the candidate. Below, you will find a list of SEO Specialist interview questions that will help you retrieve exactly the information you need from your candidate.
Please note: The interview questions you’ll find below are aimed at the earlier stages of the interview process. That’s why they might be a bit more general than the questions you might want to ask during a second or third interview.
How to open the job interview
Job interviews can be scary, no matter how experienced you might be. Unfortunately, the nerves that come with this fear can negatively affect the interview. A candidate may stutter and struggle for words because of it, even if they actually know the answer to the question.
As such, nerves can cause you to get a wrong impression of a candidate. That’s why we advise you to start the interview with a few easy opening questions to help break the ice and to make the candidate feel a bit more relaxed and at ease.