This position is best suited to a candidate with at least a few years experience in a Marketing role, some leadership skills would be beneficial as well as interpersonal skills. You should be looking for someone who:
- Has an ability to drive innovation
- Is creative but also analytical to help with budgeting and pricing strategies.
- They should have great communication skills and not be put off by giving presentations to groups of people.
- A great leader who can motivate the team is a huge advantage.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.