The role of a content marketing manager is to drive traffic and increase brand awareness through content concepts and campaigns.
A good candidate should know:
- How to build online audiences.
- Have a creative mind to come up with engaging marketing campaigns.
- Have analytical skills to determine data and make decisions based on it.
Content marketing managers should have at least a few years of experience in this role or similar, for example SEO, community management, or content writing.
Ideally they will be a people person, with great communication skills and be able to work in cross functional teams effectively.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.