While this position is usually fairly entry level it’s important that you can find someone with:
- A responsible attitude.
- Someone who’s digital-savvy and has a lot of experience using many different social media platforms.
- A background in brand would be advantageous so that they will accurately reflect and understand your company values.
- You should be focused on finding a candidate that is strategic and well spoken because they’ll be representing your company.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.