Chief Marketing Officers are key to a business’ growth and brand reputation. Experts in different marketing channels and employer branding, they can take your employer branding to the next level and attract new customers or clients.
These are a few of the most important skills to look for in a Chief Marketing Officer:
- Experience leading a business’ marketing strategy
- Strong reporting and pitching skills
- Budget management ability
- Strong understanding of different channels such as PPC, SEO, PR, and offline marketing
- Strong industry knowledge
- Ability to create marketing calendars
Interviewing a Chief Marketing Officer
When you are interviewing for a CMO position, a candidate must have a solid knowledge of different types of marketing channels and budget management. The candidate also needs to be sure that they can explain how they will onboard, oversee and help to train people on their team, especially if this is their first C-Level position.
Therefore, having a number of questions prepared for a CMO role is critical. That’s why we’ve put together these example Chief Marketing Officer interview questions and answers, to ensure you’re making the right decision.
How to open the job interview
Even at such a senior level, the interview process can cause some nerves. However, making a candidate too uncomfortable can hinder your impression of your candidate. So, to combat this, why not open the interview with some laidback questions such as these: