Ideally for the role of SEO Manager you should be looking for someone with:
- a few years of experience is advantageous but not essential.
- Good knowledge of the tools used to track analytical data, like traffic, click through rates and bounce rates.
- They should also have a creative streak to come up with new content ideas, and engaging campaigns to help improve those KPIs mentioned above.
- SEO Managers usually work with different teams within marketing like Content Writers, Copywriters, PR Communications and Performance Marketing so it’s important that you find a candidate that has great communication skills and enjoys working within a cross-functional environment.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.