Full-stack Digital Marketing Manager

We are seeking a Full-stack Digital Marketing Manager with a strong background in both marketing strategy and design to lead our efforts in driving brand awareness, and advertisement

• Manage brand campaigns that drive awareness, engagement, and customer loyalty.
• Lead the planning, execution, and optimization of integrated marketing campaigns that align with brand objectives and KPIs.
• Conduct A/B testing to optimize ads, messaging, and landing pages, continuously iterating and refining strategies based on results.
• Oversee digital marketing efforts across channels such as social media, SEO/SEM, Google Ads, Facebook Ads, and more.
• Implement SEO strategies to improve organic search rankings and visibility. Stay updated on industry trends and algorithm changes to optimize SEM efforts.
• Utilize Google Analytics and other tools to track and report on campaign performance, optimizing strategies to enhance ROI.
• Work with external partners to maximize campaign reach and effectiveness.
• Ensure consistency in brand messaging across all platforms and materials, maintaining a cohesive brand identity.
• Manage the marketing budget efficiently to ensure maximum ROI while staying within budget constraints.
• Adjust campaign strategies as necessary to remain within budget and achieve business goals.

• Minimum 3 year of experience working for western company and marketing market (e.g. European and US), Indonesian only experience is not needed
• Perfect English skills for communicating effectively in the international market.
• Expertise in using digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, and social media ad platforms (Instagram, Facebook, TikTok, etc.).
• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or relevant certifications would be an advantage.
• Proven experience in a Marketing leadership role, with a deep understanding of landing page optimization and effective advertising strategies.
• Proven track record of executing successful marketing campaigns that drive customer acquisition and engagement.
• A creative mindset with strong strategic thinking abilities, able to develop innovative and effective marketing solutions.
• Exceptional communication and interpersonal skills, with the ability to collaborate efficiently with internal teams and external partners.
• Strong analytical skills, capable of interpreting data and turning insights into actionable marketing strategies.
• Experience in A/B testing, conversion rate optimization (CRO), and using marketing automation tools.
• Solid understanding of SEO best practices and experience in implementing strategies to improve organic search rankings.