CRM Lead

SEARADAR is a travel tech startup offering a concierge service for sailing yacht rentals in Europe and the UK. Headquartered in Portugal, our fully remote team works from all over the world. We’ve already helped thousands of customers worldwide — and we’re growing fast.

Our product demands a unique approach to customer experience:

• Average booking value is around €5,000 – trust is essential
• The sales cycle can take weeks or even months
• Seasonality affects tone and rhythm of communications
• Our audience is international – cultural context matters
• Customers book rarely but deliberately – retention requires strategy

We’re growing and looking for a CRM Lead to take ownership of direct communications with customers across all channels. We're looking for initiative, an entrepreneurial mindset, and a strong focus on impact. There's a lot of freedom — and just as much responsibility.

• Develop and implement a comprehensive CRM strategy
• Analyze retention, conversion, and decision-making speed
• Omnichannel Communication (Email, SMS, Push, Messengers)
• Identify growth opportunities, create and test hypotheses, and scale successful solutions
• Launch campaigns tailored to different cultural contexts
• Plan communications around seasonal patterns
• Set up and manage trigger-based communication flows
• Build journeys for all stages of the customer lifecycle
• Collaborate with other teams to improve customer experience

• 3+ years of experience in CRM marketing
• Experience working with CDPs (Mindbox, Maestro, ExpertSender or similar)
• Hands-on expertise in omnichannel marketing (email, messengers, push, SMS)
• Experience with long customer decision cycles
• Skilled in setting up personalized and trigger-based communications
• Strong analytical and data-driven approach
• English level B2 or higher
• Russian is required

• A unique product, strong team, and real influence on the outcome
• Minimum bureaucracy – maximum autonomy
• 100% remote: work from anywhere in the world
• Plenty of opportunities for learning and growth
• Our annual team sailing trip is a cherished tradition
• Flexible vacation policy – plan your time off your way

Nice to have:

• Experience in CRM agencies
• Experience with EU, UK, or US markets
• Familiarity with the travel industry or premium segment
• Basic knowledge of HTML and CSS
• Ability to adapt communications to different cultures