Product Marketing Manager (m/w/d)

Job Role Summary

We are looking for an ambitious Product Marketing Manager to join our dynamic and young team. You will have the exciting opportunity to gain valuable experience in a start-up environment and contribute to reducing 4.4% of global CO₂ emissions. We are looking for a German native speaker with near-native English skills.

You will build and scale our content marketing engine - a scalable, data-driven product marketing system that generates ideas, produces impactful content, measures effectiveness, iterates based on feedback, and leverages automation tools like generative AI.

This role is not a copywriting, social media management, or performance marketing role. The role combines an engineering mindset with strategic creativity, marketing, content and social media expertise, a deep understanding of product and sales, and the ability to manage upwards. You will own the product marketing system. Content is a byproduct of your work.

As a Product Marketing Manager, you will report directly to the CEO and work with the leadership, sales, and product teams, contributing to the development and success of Podero’s product marketing and content strategies. This role will allow you to grow while making a tangible impact on the global push for CO₂ neutrality.

Key Responsibilities

As part of your role at Podero, your responsibilities will include:

• Content Strategy Development
• Build, scale, and refine our content marketing engine (systems and processes) to educate the market about our novel technology product.
• Develop a comprehensive content strategy that positions Podero as a thought leader in the energy technology space.
• Create and manage a content calendar to ensure consistent and timely content delivery.
• Content Creation and Management
• Source information from existing documentation, market research, customer transcripts, and the expertise of founders and team members.
• Structure and transform this information into engaging content such as blog posts, product pages, whitepapers, case studies, and more.
• Manage the end-to-end content production process, including editing, proofreading, and publishing.
• Market Education and Thought Leadership - externally and internally
• Audience Engagement - Engage with different audiences to understand their perspectives:
• Customers (Utilities): Communicate value propositions and product benefits effectively.
• Talent (Potential Employees): Showcase company culture and opportunities to attract top talent.
• Market Stakeholders (Analysts, Investors, Media, Policy Makers): Provide insights and updates to engage and inform.
• Inbound Marketing and Lead Generation - Build funnels to support sales with inbound marketing leads.
• Collaboration and Process Improvement
• Collaborate with sales, product, and engineering to align our marketing with company goals.
• Leverage new technologies like generative AI to streamline and improve processes.
• Stay updated with industry best practices and integrate them into the content strategy.

Desired Experience

You have proven experience in building, scaling, and leading a product marketing or content marketing function for a B2B technology company in:

• Building and Scaling a Content Marketing Engine
• Developing Comprehensive Content Strategies
• Transforming Complex Technical Information into Engaging Content
• Leveraging New Technologies (like Generative AI) to Streamline and Improve Processes
• Engaging Multiple Audiences Across Different Stakeholder Groups

We care about your ability to deliver great work and to be best-in-class in your specialization. We don’t expect you to be an expert in every subject right away as we work at the intersection of several disciplines. However, we expect that you are eager to learn and able to find great solutions to challenging problems.

Qualifications & Preferred Skills

Recommended or desired qualifications you would need to fulfill this role:

• Demonstrated Success of exceptional work in building and scaling a product marketing or content marketing function.
• Proficiency in content management systems, SEO, and analytics tools.
• Ability to structure thought concisely and logically in written and spoken form
• Excellent Writing and Storytelling Abilities with a knack for simplifying complex topics.
• Familiarity and Drive to leverage new technology (like generative AI) to streamline and improve processes.
• Passion for Climate Tech and making a measurable impact on the environment.
• Capacity for understanding and explaining deeply technical software products
• Self-Motivation with a continuous drive to improve processes and learn from best practices.
• Ability to Work Independently in a remote setting while maintaining strong collaboration with the team.
• Excellent Communication and Interpersonal Skills.
• Familiarity with the Energy Sector or utilities industry is a plus but not required.

• Mission-Driven Work: Help reduce 4.4% of global CO₂ emissions by contributing to the transition towards a more sustainable energy grid and strengthening Europe’s energy independence.
• Young and dynamic environment: Flat hierarchies and a fun workplace—we’re a young team that gets along great!
• Learning / Professional Growth: Join a fast-paced, early-stage startup with significant learning and career advancement opportunities. Access to a strong network, including investors and key stakeholders in the energy and tech industries
• Startup experience: Experience firsthand how top companies create value from 0 to 1 while outpacing their competition and creating real-world value.
• Employee stock options: Benefit from the company's growth next to a competitive salary.
• Success-based compensation: Personal and company-based commission with the opportunity to influence your salary.
• Off-sites and travel budget: Regular Team Events and exciting off-site experiences all across Europe. Travel budgets for customer visits, conferences, and industry events.
• Work Flexibility: Remote or hybrid work options with the ability to work in our Vienna office.
• 25 Days of Annual Leave
• Off-sites: Regular Team Events and exciting off-site experiences all across Europe.
• Additional Perks: MacBook, plus any equipment (AirPods, etc.) you might need to get your work done as effectively as possible. Snacks, coffee, and fruit at the office.

About Us

Energy suppliers face many challenges in their B2C business, including low margins, low differentiation of their electricity offers, emerging market players, unprofitable electricity trading, and limited IT resources.

Podero is a software platform for utilities that reduces the energy cost of flexible consumer devices like heat pumps, EVs and chargers, inverters, and home batteries by over 25%. Utilities roll out Podero using our white-label web app or integrating our API into their apps. Podero steers devices based on consumers’ PV production, fluctuating spot electricity prices, and the grid-stabilizing balancing energy markets. Podero enables utilities to trade the aggregate device power on the energy markets, ensuring a win-win situation for both utilities and consumers.

Customers of Podero include E.ON, TotalEnergies, oekostrom, KELAG, and more.

Mission

Our vision is to accelerate towards a world of abundant clean energy 🌍 How? By creating the most profitable trading software for electric devices (Distributed Energy Resources).

We are solving one of the most fundamental problems of the electricity grid caused by the rapid consumer adoption of Distributed Energy Resources like heat pumps, EVs, and batteries, and the simultaneous exponential growth of renewable power generation. Renewables like solar and wind cause spikes in production, while Distributed Energy Resources cause spikes in consumption — unfortunately, mostly at opposite times.

We balance supply and demand in electricity markets by utilizing existing consumer devices as energy storage. Each time we shift the electricity use of consumer devices to match supply and demand, our software makes profitable trades, benefiting consumers and utilities. This balances the grid, which means that more consumers can use CO2-friendly Distributed Energy Resources and more renewables can be brought online.

In short, we are giving Podero back to the people!⚡️

Our Culture

Podero is a group of relentless operators and driven domain experts who genuinely care about what they do. We all rally around the mission of decarbonizing electricity and feel proud about building an inspiring product. We value pragmatism, sharp focus, quick iterations, failing fast, and connecting our daily tasks to our mission. We are driven by customer obsession, working closely with customers to uncover what is true in our market, gathering frequent feedback, communicating openly, and building solutions that truly meet their needs. We value bias for action over perfectionism and overplanning and look for passionate individuals who complete their work with urgency and curiosity. We value learning on the job, learning from colleagues, customers, mentors, and competitors. We ensure everyone can collaborate transparently with trust, radical candor, and conscientiousness.

We encourage applications from people of all backgrounds and are committed to fostering a diverse and inclusive workplace.