Campaign manager (India, Mumbai)

Job Description

What you will do:

Upsell:

• proposes new solutions and formats to increase the amount of spending and/or obtain better performance from current traffic campaign delivery
• develops different cooperation terms & conditions with small agencies, and individual advertisers to attract new advertisers and increase their spending

Optimization:

• works on internal and external optimization of active clients to achieve higher performance of current cooperation (higher CTRs, CPMs, CPCs, Revenue etc.)
• works in close cooperation with the team of accounts from the publishers' side (and BI team) to achieve better targeting of ad campaigns and traffic; (whitelisting change, retiring blocked widgets, etc.)
• increases general spending of MGID from the cooperation with clients through internal optimization of active ad campaigns (CPCs, category filters, blocklist/whitelist changes, new ads creation, etc.)
• performs complicated optimization steps requiring a deep understanding of the sphere in general, our system in particular, and thorough analytics study under constant supervision

Retention:

• reconnects with clients that stopped cooperation with the purpose of resuming the collaboration, possibly with adjustments in current terms of work
• continues active negotiations with clients that are at the point of switching to another traffic provider; persuading the client to continue the cooperation
• works closely to gather information from clients what are the differences between or and other platforms to get a deeper understanding of what has to be changed or improved on our side for rising spending by them

Daily Tasks include, but are not limited to:

• checks the daily status of all clients signed after the account manager follows existing workflow rules
• works on moderation of pending campaigns following existing workflow rules
• works with clients’ requests (via email, Skype, phone, and other messengers) following existing workflow rules
• works with requests from the Anti Fraud department following existing workflow rules
• works with the recently transferred clients on possibilities to optimize and upsell following existing workflow rules
• works with Hubspot following existing workflow rules
• works on establishing personal relations with clients
• works on individual tasks and team projects
• works with creative and compliance team under client's requests or/and creatives
• invoicing

Transferred clients Operations:

• develops a plan of cooperation with each transferred client beforehand (gathers info about the current results from the support manager or from the sales manager about their current results with other platforms; makes analysis of the potential for upsell, optimization, and if needed return)
• performs self-presentation according to all workflow procedures to the clients and starts a conversation with aim of increasing cooperation and performance
• establishes personal relations with all the transferred clients

Reporting:

• performs immediate reporting regarding all non-standard issues with clients
• gathers and organizes information obtained from working on team projects to analyze the results and difficulties from working on the project

• provides monthly, and weekly reports or reports upon request regarding the current results, issues, workflow processes

  Requirements

Who you are:

• College degree or equivalent in account management/customer service experience preferred;
• Knowledge of English (or other language needed) - Upper-Intermediate
• Media buying experience, as well as working with Brands and Agencies preferred
• Basic knowledge and understanding of the online advertising industry, technologies;
• Adtech knowledge
• Knows local affiliate industry
• Experience with CRM system management and Upsell records