Ads Specialist

We are seeking an experienced Google Ads/Meta Ads/SEO Manager with advanced knowledge of platform updates, features, and best practices. This role will focus on optimizing campaigns to drive quality leads and traffic across both our website and ad platforms. The ideal candidate must have strong English skills, a would be nice if they have understanding of industries like charter bus services, black car services, and general lead generation techniques. Experience with keyword strategy, A/B testing, and multi-channel campaign management is essential.

The ideal candidate will also be responsible for driving growth through both paid and organic strategies, leveraging data to continually refine tactics and hit performance benchmarks.

• Develop, manage, and optimize Google Ads and Meta Ads campaigns to drive conversions and leads.
• Stay updated on the latest features, trends, and updates in Google Ads, Meta, and SEO strategies.
• Implement effective keyword strategies tailored to lead generation, especially for industries like charter buses, black car services, and other service-based industries.
• Track, analyze, and report on campaign performance regularly, using data-driven insights to refine campaigns and improve ROI.
• Optimize landing pages, ad copy, and creative assets to improve click-through and conversion rates.
• Conduct A/B tests on ads, landing pages, and creative strategies to identify what works best.
• Develop and execute on-page and off-page SEO strategies, improving organic search rankings, and driving organic growth.
• Collaborate with the marketing and design teams to ensure ad creatives are aligned with campaign goals.
• Utilize tools like Google Analytics, SEMrush, Ahrefs, or other SEO/PPC platforms to assess campaign success and optimization opportunities.
• Manage budgets effectively, ensuring that campaigns remain cost-efficient while maximizing returns.
• Monitor industry changes, competitors, and emerging trends to identify new opportunities for campaign growth.
• Implement best practices for retargeting, lookalike audiences, and dynamic ads to increase conversion rates.

• Proven experience managing Google Ads, Meta Ads, and SEO campaigns, with demonstrated results in lead generation.
• Advanced understanding of Google Ads features (e.g., Smart Bidding, Responsive Search Ads), Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong command of English with excellent communication and copywriting skills.
• Knowledge of keyword strategy, lead generation, and ROI-driven campaigns for service-based industries (e.g., charter services, black car services).
• Strong analytical skills, with experience in tracking and reporting campaign performance and identifying areas for improvement.
• Experience in A/B testing and optimizing campaigns for better performance.
• Familiarity with data analytics and reporting tools such as Google Analytics, Google Tag Manager, and Data Studio.
• Experience with audience segmentation, retargeting strategies, and dynamic ad setups on Meta and Google platforms.
• Strong attention to detail, time management, and budget management skills.