Category Manager

For our client, an international company located near city centre of Prague, we are looking for a Category Brand Manager.

You’ll lead the development of consumer-centric strategies, brand equity building, and go-to-market execution while collaborating with cross-functional teams across the business.

• Manage the cycle projects to translate the Category strategy on the Market. Drive the project implementation in coordination & collaboration with the company internal stakeholders and external agencies.
• Monitor and drive performance and initiate measures in case of deviations from the project plan and following changed parameters.
• Contribute to the commercial planning process and proactive involvement in pricing, forecasting, deployment plans and distribution
• Identify and understand market trends in close collaboration with SP&I. Analyze market data and monitor consumer behaviors to build market relevant insights. Identify opportunities for the brand on the respective market and interfere with the appropriate marketing action.
• Contribute to portfolio management, identify portfolio gaps based on market trends, analyze portfolio performance and recommend optimizations where needed
• Plan and monitor the brand budgets to include counter measures to be taken in case of deviations. Coordinate and implement counter measures for optimum usage of resources.
• Support the superior in the guidance and evaluation of agencies. Brief and coordinate agencies in the implementation of assigned brand projects to promote the brand.
• Represent the brand as a brand ambassador on internal panels. Represent the brand concerns within the company and proactively share best practice within the area of Brand Marketing.
• Coach executives and trainees and conduct know-how transfer for new staff members of the Brand/Category Marketing team.

• University degree in Business Administration with a focus on Marketing
• Previous work experinece (min. 3 years) from corporte - FMCG or retail companies as an Category or Brand Manager
• Great flexibility: Working on short-notice timing inherent to the dynamic market environment
• Fluent in English
• Basic knowledge / experience with team leadership
• Experience in project management
• A feel for brands / consumers
• Outstanding analytical, conceptual, and strategic skills
• Very good communication skillsDrive & ownership
• Czech citizenship or valid work permit in the Czech Republic

• Working in dynamic FMCG company located near city centre of Prague
• Modern and professional working environement
• Annual bonuses, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days
• Wellbeing program
• Possibility of working remotely
• Professional growth
• Interesting projects
• Company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.)
• Cooperation through external agency, with same terms and conditions to BAT employees

If you are interested in this job opportunity, please feel free to send me your professional resume.

Marta Huban

HR partner / Finance a účetnictví / Executive Professional

Odpovědí na tento inzerát souhlasíte, aby Marta Huban, IČO: 14173042 se sídlem Na Skaličkách 473, 277 35 uchovávala Vaše osobní údaje pro účely zprostředkování práce v souladu se zákonem č. 110/2019 Sb., a to až do odvolání písemnou formo