Ecosystem PR Associate (m/w/d)

EoT Labs and flagship project peaq were founded under the belief that a better trajectory for humanity exists. We’re focused on harnessing the power of modern technology to build a global, borderless, machine economy that works for all humans on earth – the 100%, not just the 1%.

Today, more than 20 industries are already being positively shaped by this next generation of apps built on the peaq network. This is an opportunity to join a team of performance-driven entrepreneurs, engineers, and creatives, on a mission to unlock the Age of Abundance.

As PR Associate, you will write press releases that will hook journalists in from the very first line and pitch them to a wide variety of Web3 and industry-specific publications. You will work with founders, builders, and visionaries to position them as thought leaders through written content and interview opportunities, foster ties with journalists, and keep a sharp eye for relevant commentary ops. While working in-house, you will have agency-style exposure to dozens of exciting projects and will help them navigate the world of PR and media relations with professionalism and style.

Responsibilities

• You will communicate with the projects across the peaq ecosystem to identify news and updates that have a high likelihood of generating coverage.
• You will write press releases, clear, concise, but still painting a colorful story.
• You will map the relevant media outlets and journalists for every story and look for the best approaches to them.
• You will write killer pitches that do a ton of work with only a handful of words and dispatch them to your target bank.
• You will seek out relevant commentary and interview opportunities, work on thought leadership and executive positioning, and monitor the media for newsjacking opportunities.
• You will keep an eye on the latest industry trends and the buzz on social media, looking for creative ways to make the peaqosystem known.

Basic Qualifications & Requirements

• Native or native-level command of English (American or British English preferred).
• A proven track record of writing quality PR content — please make sure to provide samples with your application.
• At least 2 years’ worth of experience in PR roles, in-house or in an agency.
• A solid knowledge of the Web3 and tech media landscape.
• A professional understanding of key PR tools and platforms, including Cision, HARO, and Qwoted.
• A good understanding of social media platforms and their role in the PR work.
• A grasp of Web3 basics — we’re not looking for the next Satoshi, but you should know why you can’t download your Bitcoin on a flash drive.
• A deep curiosity for all things tech and an ability to package intricacies of technologies and business models into a compelling story that cuts no corners on either nuance or accessibility.
• Excellent communication and relationship management skills.
• Professionalism, responsibility, and communicability, which become all the more important when working in a remote-first team as distributed as Web3 itself.

Preferred Skills & Experience

• An in-depth understanding of Web3 and a passion for its emerging DePIN sector.
• A network of existing contacts among media outlets, influencers, and other people of interest.
• Additional background on editorial roles in Web3 and mainstream tech publications.
• An experience with events, from negotiating panel slots and speaking opportunities to setting up interviews on the go.
• An affinity for spamming parrot emojis on Slack — don’t ask, just do it.

Benefits

• Remote first. You’ll be joining a team working from all over the world.
• Flexible working arrangements. Create your own journey with flexible working schedules and locations.
• The opportunity to contribute to innovative projects in an exciting industry that has the potential to positively shape our world.
• High growth potential. Room to grow professionally at EoT Labs, while learning new skills and working on the cutting edge of Web3 and IoT.
• A warm and open culture at an international organization with team members coming from all four corners of the globe.
• An environment that values freedom, autonomy, team spirit and open communication.

We look forward to building the future with you.