We are seeking a talented Digital Traffic Leader to join the dynamic Marketing team of a leading family-owned group with a strong presence in the home automation industry. With a legacy of innovation spanning over 50 years, our client is dedicated to delivering exceptional solutions while fostering a culture of diversity and inclusion.
This role will be pivotal in managing and optimizing digital marketing campaigns across various platforms, driving brand awareness and enhancing user experience. The ideal candidate will possess strong analytical skills and a comprehensive understanding of digital marketing channels, with the ability to oversee multiple initiatives simultaneously.
Tasks
- Develop and manage digital marketing efforts across channels (e.g., search engines, social media, email) to boost traffic and engagement
- Partner with cross-functional teams to align messaging and creative assets with campaign goals
- Oversee campaign budgets, ensuring timely delivery within scope and achieving KPIs
- Review traffic data to identify opportunities for improving user acquisition and conversion rates
- Apply A/B testing and SEO techniques to optimize site performance and visitor experience
- Track and analyse digital traffic metrics, offering practical recommendations for ongoing campaigns
- Use analytics platforms to monitor crucial metrics and communicate insights to stakeholders
- Coordinate with local and global teams on digital strategies and stay updated on industry trends to drive growth initiatives
Requirements
- Full Professional level of Spanish
- Full Professional level of English
- Proficiency in Portuguese, Italian, Greek, or Bulgarian is a plus
- Bachelor's degree in Marketing, Communications, Digital Marketing, or related
- +3 years of experience in digital marketing or digital traffic coordination
- Proven experience in managing and optimizing paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions
- In-depth knowledge of digital marketing channels such as SEO, SEM, social media, email campaigns, and online advertising
- Experience using analytics and digital tools such as Google Analytics, SEMrush and Google Ads
- Excellent communication, project management, and organizational skills
- Capable of working independently and collaboratively within cross-functional teams in a dynamic setting
Benefits
- Permanent Contract
- Hybrid working model (2 days of homeworking per week)
- Health insurance
- Life assurance
- Fixed salary + bonus
- Gift cards
- Growth opportunities within an international company
Our recruitment process
- Step 1: Interview with our Recruiter to get to know you and your experience
- Step 2: Interview with the Marketing & Communication Digital Manager and the HR Generalist
- Step 3: F2F Interview with the Hiring Manager