Technology, Information and Internet

xorlab AG

11-50

Head of Marketing

Switzerland

Are you passionate about cybersecurity, driven to challenge the status quo, and thrive in a fast-moving environment where continuous improvement is more than a buzzword? If so, read on—this role might be exactly what you're looking for.

At xorlab, we’re on a mission to become Europe’s leading provider of cybersecurity solutions. Our product gives security teams the visibility and control they need to detect and stop advanced email threats—before they make headlines.

**About the role**

We’re looking for a skilled and creative **Field Marketer** to join our Zurich-based marketing team. In this role, you’ll take the lead in executing go-to-market strategies for our cutting-edge email security product. From day one, you’ll collaborate closely with our Head of Marketing, Head of Product, and CEO—creating campaigns that drive real impact. You’ll be hands-on with demand generation, marketing automation, and data-driven optimization to help us reach and convert the right audiences.

## Tasks

*   Lead end-to-end execution of demand generation projects across channels – including SEO, GEO, SEA, LinkedIn, Reddit, and other social platforms – in close collaboration with field teams, ensuring alignment with budget, timelines, and pipeline goals.
*   Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact.
*   Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results.
*   Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences.
*   Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities.
*   Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts.
*   Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements.

## Requirements

We’re seeking an ambitious marketer with a proven track record of translating complex technical concepts into engaging content that resonates with technical and business-oriented audiences.

**Your background**

*   3+ years of experience in B2B field marketing, digital marketing, or growth marketing – ideally at a fast-paced, tech-driven startup or scale-up.
*   Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making.
*   Experiment-driven and pragmatic – you love testing everything from targeting and placements to messaging and creative formats.
*   Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives.
*   Strong project manager with the ability to prioritize and deliver high-quality work across multiple projects and deadlines.
*   Fluent in German and English: you can communicate clearly across teams and audiences; additional languages are a bonus.
*   Hands-on experience with CRMs, B2B digital marketing tools (SEA, display ads, retargeting, paid social, etc.), and marketing automation platforms—HubSpot Marketing Hub experience is a plus.
*   Cybersecurity industry experience is nice to have, but not a must. Curiosity and a willingness to learn go a long way.

## Benefits

Joining us here at xorlab you’ll get the whole start-up package:

*   Your work matters. From day one, you’ll be trusted with responsibility and have the opportunity to make a tangible impact on our customers and our company. 
*   xorlab has a collaborative environment where stepping outside your comfort zone is encouraged, providing a platform for growth. 
*   You’ll get to work with a team of relentless, talented and supportive colleagues who are experts in their craft and eager to help you succeed. Getting the chance to connect through Tech Talks, monthly All Hands lunches, quarterly Cyb3er Spotlights, and year-round team events.
*   You’ll take up on a mission-driven role where you contribute to a safer digital world, and optionally get an equity stake in our mission to stop every breach.
*   We care about outcomes. Work from where and when you are most productive—enjoy flexible hours and remote options.

If this sounds like the next step in your journey, we’d love to hear from you! Share your motivation for joining xorlab - whether in writing or in a creative video—keep it short and interesting. Let’s start the conversation!

Employee

Professional / Experienced

<p>Are you passionate about cybersecurity, driven to challenge the status quo, and thrive in a fast-moving environment where continuous improvement is more than a buzzword? If so, read on—this role might be exactly what you&#39;re looking for.</p>
<p>At xorlab, we’re on a mission to become Europe’s leading provider of cybersecurity solutions. Our product gives security teams the visibility and control they need to detect and stop advanced email threats—before they make headlines.</p>
<p><strong>About the role</strong></p>
<p>We’re looking for a skilled and creative <strong>Field Marketer</strong> to join our Zurich-based marketing team. In this role, you’ll take the lead in executing go-to-market strategies for our cutting-edge email security product. From day one, you’ll collaborate closely with our Head of Marketing, Head of Product, and CEO—creating campaigns that drive real impact. You’ll be hands-on with demand generation, marketing automation, and data-driven optimization to help us reach and convert the right audiences.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Lead end-to-end execution of demand generation projects across channels – including SEO, GEO, SEA, LinkedIn, Reddit, and other social platforms – in close collaboration with field teams, ensuring alignment with budget, timelines, and pipeline goals.</li>
<li>Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact.</li>
<li>Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results.</li>
<li>Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences.</li>
<li>Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities.</li>
<li>Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts.</li>
<li>Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<p>We’re seeking an ambitious marketer with a proven track record of translating complex technical concepts into engaging content that resonates with technical and business-oriented audiences.</p>
<p><strong>Your background</strong></p>
<ul>
<li>3+ years of experience in B2B field marketing, digital marketing, or growth marketing – ideally at a fast-paced, tech-driven startup or scale-up.</li>
<li>Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making.</li>
<li>Experiment-driven and pragmatic – you love testing everything from targeting and placements to messaging and creative formats.</li>
<li>Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives.</li>
<li>Strong project manager with the ability to prioritize and deliver high-quality work across multiple projects and deadlines.</li>
<li>Fluent in German and English: you can communicate clearly across teams and audiences; additional languages are a bonus.</li>
<li>Hands-on experience with CRMs, B2B digital marketing tools (SEA, display ads, retargeting, paid social, etc.), and marketing automation platforms—HubSpot Marketing Hub experience is a plus.</li>
<li>Cybersecurity industry experience is nice to have, but not a must. Curiosity and a willingness to learn go a long way.</li>
</ul>
<h2 id="benefits">Benefits</h2>
<p>Joining us here at xorlab you’ll get the whole start-up package:</p>
<ul>
<li>Your work matters. From day one, you’ll be trusted with responsibility and have the opportunity to make a tangible impact on our customers and our company. </li>
<li>xorlab has a collaborative environment where stepping outside your comfort zone is encouraged, providing a platform for growth. </li>
<li>You’ll get to work with a team of relentless, talented and supportive colleagues who are experts in their craft and eager to help you succeed. Getting the chance to connect through Tech Talks, monthly All Hands lunches, quarterly Cyb3er Spotlights, and year-round team events.</li>
<li>You’ll take up on a mission-driven role where you contribute to a safer digital world, and optionally get an equity stake in our mission to stop every breach.</li>
<li>We care about outcomes. Work from where and when you are most productive—enjoy flexible hours and remote options.</li>
</ul>
<p>If this sounds like the next step in your journey, we’d love to hear from you! Share your motivation for joining xorlab - whether in writing or in a creative video—keep it short and interesting. Let’s start the conversation!</p>


Senior Field Marketer at xorlab (cyber security) (m/w/d)

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