Brand Manager (f/m/x) in Consumer Start-Up

About VIVERE

Founded in 2018, VIVERE is transforming the fast-moving consumer goods (FMCG) industry. Using AI to power our Platform model, we efficiently create and manage next-generation brands. Our integrated model combines marketing, design, R&D, production, supply chain management, sales, and technology. We have successfully launched 10 brands and 150 products in markets such as beauty, health, wellness, pet care, and home & garden. We sell through Amazon, direct-to-consumer (DtC) channels, and retail. We co-develop brands with creators and communities such as Zumba and help other brands develop high-quality products through our B2B services. We are a team of 60 consumer experts based in Hamburg, where our production facility is also located. VIVERE is becoming a key player in Europe, the United States, and the Middle East.

Are you passionate about developing next-generation consumer brands and ready to shape the future of the FMCG industry? At VIVERE, we're looking for a passionate Brand Manager (f/m/x). Join our dynamic, international team in Hamburg and become a key player in our exciting journey.

Your Role and Responsibilities:

• Analyze category and consumer insights using our proprietary Emmy AI tools.
• Translate insights into product concepts and creative communication activities.
• Lead product development by working with R&D, compliance, and production teams.
• Collaborate with Sales teams (Amazon, DtC, retail, B2B) to create brand impact.
• Own and execute the brand's marketing calendar with our channel partners.
• Work with creators and strategic partners to drive consumer engagement.
• Manage brand performance within our KPI and ROI framework.

Your Profile

• Master’s or Bachelor’s degree in Marketing with strong academic performance.
• At least 2-3 years of relevant experience in the consumer goods industry.
• Strong analytical and conceptual thinking with deep problem-solving capabilities.
• Intrinsic drive to take initiative and collaboratively lead efforts across departments.
• Focus on achieving financial impact and continuous optimization of your brands.
• Passion for developing outstanding product concepts to meet consumer needs.
• Strong commitment to increasing consumer engagement across various channels.

Why VIVERE?

• Learn next-generation brand building using the latest AI technologies.
• Work in core consumer categories across various channels and geographies.
• Experience your brands and products from idea to production and sales.
• Learn from experienced consumer experts from Ex-Reckitt, P&G, and McKinsey.
• Opportunity to create financial impact and achieve rapid professional development.
• Work in a consumer start-up with high growth potential and a solid financial base.Enjoy start-up vibes with rooftop parties, free Urban Sports Club membership, Deutschland ticket, hybrid work policy, and more.

We are looking forward to your application.