Digital Marketing Manager (Technical SEO and Website focus)

You'll be the only Digital Marketing Manager (Technical SEO and Website focus) on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.

This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
• Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
• Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
• Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

• 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
• Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
• HubSpot CMS expertise — modules, templates, HubL, theme tokens
• Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
• Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
• GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
• SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
• Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work

• Strong English communication, written and verbal

  Nice-to-haves:

• CRO instincts on landing pages and conversion paths
• Familiarity with Looker Studio dashboards in a marketing context
• Experience with paid advertising (Google ads, LinkedIn)
• Hospitality tech experience

About you:

• You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
• You execute independently and don't need micromanagement
• You communicate clearly across functions — sales, marketing, product
• You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

• You're comfortable being the only owner of a technical layer - you don't need a team beneath you to ship
• You execute independently and don't need micromanagement
• You communicate clearly across functions — sales, marketing, product
• You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

• Global & Diverse Team: Work in a collaborative, multicultural environment.
• Flexibility: Flexible working hours to help you shape your own work-life balance.
• Remote-First: A truly remote-friendly environment.
• Growth: Ongoing career development, training, and coaching.
• Learning Time: Six dedicated days per year for learning and development.
• Culture: Regular team events (in-person and virtual) and location-based social benefits.