Digital Marketing Manager

You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.

This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
• Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
• Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
• Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

• 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
• Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
• HubSpot CMS expertise — modules, templates, HubL, theme tokens
• Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
• Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
• GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
• SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
• Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work

• Strong English communication, written and verbal

  Nice-to-haves:

• CRO instincts on landing pages and conversion paths
• Familiarity with Looker Studio dashboards in a marketing context
• Experience with paid advertising (Google ads, LinkedIn)
• Hospitality tech experience

About you:

• You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
• You execute independently and don't need micromanagement
• You communicate clearly across functions — sales, marketing, product
• You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

• You're comfortable being the only owner of a technical layer - you don't need a team beneath you to ship
• You execute independently and don't need micromanagement
• You communicate clearly across functions — sales, marketing, product
• You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

• Global & Diverse Team: Work in a collaborative, multicultural environment.
• Flexibility: Flexible working hours to help you shape your own work-life balance.
• Remote-First: A truly remote-friendly environment.
• Growth: Ongoing career development, training, and coaching.
• Learning Time: Six dedicated days per year for learning and development.
• Culture: Regular team events (in-person and virtual) and location-based social benefits.