TIENS Group is a Chinese multinational founded by Li Jinyuan in Tianjin, China. Established in the 1990s, it operates in over 190 countries with branches in 110, offering health, wellness, beauty, and personal care products. Combining traditional Chinese health concepts with modern biotech, TIENS emphasizes “Great Health For All” and personal development. Its diversified business includes biotechnology, education, e‑commerce, tourism, finance, and international trade. TIENS primarily uses a network marketing model, where independent distributors sell products and recruit others. The company invests in international health parks with R&D, manufacturing, hospitals, and educational facilities. While globally successful, some markets have questioned its health claims or compared its model to pyramid schemes.
TIENS Group is a Chinese multinational founded by Li Jinyuan in Tianjin, China. Established in the 1990s, it operates in over 190 countries with branches in 110, offering health, wellness, beauty, and personal care products. Combining traditional Chinese health concepts with modern biotech, TIENS emphasizes “Great Health For All” and personal development. Its diversified business includes biotechnology, education, e‑commerce, tourism, finance, and international trade. TIENS primarily uses a network marketing model, where independent distributors sell products and recruit others. The company invests in international health parks with R&D, manufacturing, hospitals, and educational facilities. While globally successful, some markets have questioned its health claims or compared its model to pyramid schemes.