Platform Operation Manager (m/w/d)

The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education & training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.

• Design and implement the overall S2B2C platform operation strategy tailored to the European market, integrating direct selling and distribution models with a multi-tiered incentive structure.
• Establish a structured distributor system (e.g., VIP, Agent, Partner), including onboarding, training, performance evaluation, and compliance with local laws and regulations.
• Create sustainable growth strategies for B-end (suppliers/distributors) and C-end (consumers), balancing both sides of the platform to ensure long-term ecosystem health.
• Oversee the full user journey from registration to repeat purchase, using data-driven insights to optimize activation, conversion, and retention, aiming to increase GMV and LTV.
• Collaborate with marketing to launch localized promotions (e.g., group buying, flash sales, loyalty programs), and implement performance-based incentives to drive B-end activity.
• Align with supply chain on product selection and availability, ensuring high-demand and high-commission products support distributor sales success in EU markets.
• Build data dashboards to track key operational metrics (e.g., distributor activity, commission settlement, engagement), while proactively identifying risks such as fraud or regulatory breaches.
• Serve as the central operational hub across departments (tech, marketing, legal, logistics), driving seamless cooperation to deliver platform goals efficiently and compliantly.

• 5+ years of experience in e-commerce, social commerce, or platform operations.
• Minimum 2 years hands-on experience with S2B2C or tiered distribution platforms.
• In-depth knowledge of multi-level commission systems, channel incentives, and digital distributor ecosystems.
• Preferred background includes experience in overseeing operations for large-scale health, pan-entertainment, live streaming, social, AI, or similar products.
• Proficiency in German and English is required; additional European languages is a strong plus.

• Comfortable and conveniently located central office workspace
• Complimentary daily tea and coffee
• Opportunity to scale a unique S2B2C model across Europe
• Career path into regional leadership or global digital strategy roles
• Warm and international culture based on respect, collaboration and giving your ideas a spotlight!
• Interactive activities: team-building, company parties and events