TIENS Group is a Chinese multinational founded by Li Jinyuan in Tianjin, China. Established in the 1990s, it operates in over 190 countries with branches in 110, offering health, wellness, beauty, and personal care products. Combining traditional Chinese health concepts with modern biotech, TIENS emphasizes “Great Health For All” and personal development. Its diversified business includes biotechnology, education, e‑commerce, tourism, finance, and international trade. TIENS primarily uses a network marketing model, where independent distributors sell products and recruit others. The company invests in international health parks with R&D, manufacturing, hospitals, and educational facilities. While globally successful, some markets have questioned its health claims or compared its model to pyramid schemes.
TIENS Group’s mission is to promote global health and well-being by providing high-quality wellness, nutritional, and personal care products. It aims to combine traditional Chinese health principles with modern biotechnology to improve people’s lives. Beyond products, the company focuses on personal development, entrepreneurship, and creating business opportunities through its distributor network. TIENS seeks to empower individuals worldwide to achieve financial independence while fostering a healthy lifestyle. Its broader mission emphasizes social contribution, sustainable growth, and community engagement, reflecting a commitment to improving both health and economic opportunities globally.