The financial support of all-level athletes is an unstructured patchwork of individual efforts and ad-hoc relationships between sponsors, specialists, sports federations/associations and other stakeholders involved. It means that even Olympic athletes struggle to plan their finances and even more so to establish career paths after they stop competing. Sportrack leverages the power of online communications to connect these stakeholders and provide visibility of each participant's goals, creating mechanisms for mutual support and promoting positive network effects centred on the athletes' KPIs. These are based on data provided by the athletes themselves and cross-checked with multiple reliable sources to feed a scoring algorithm that will, in turn, generate multiple ranking levels segmented across relevant variables.
Sportrack mission is to create a comprehensive platform that supports high-performance sports careers by connecting athletes with sponsors and service providers. The platform aims to provide real-time transparency and a systematic approach to sports management, leveraging data insights to match sponsors’ budgets with athletes’ popularity. This mission is driven by the goal of empowering athletes, improving their career paths, and enhancing their financial stability through innovative sponsorship models and revenue-sharing mechanisms.
Sportrack adheres to the principles of Olympism and sports integrity, focusing on promoting social integration, inclusion, equality, and physical and mental health through sports. The platform seeks to make a positive impact on the global sports landscape by providing tools and resources that help athletes build successful careers and gain sponsorship support.