Head of Acquisition
SEARADAR is a tech-driven yacht charter service with a personalized approach for every client. We're growing fast in the international market and want to help more people discover the world under sail. We're looking for a strategically minded professional who can scale our customer acquisition efforts in new markets and drive key growth metrics.
You’re a great fit if you don’t just run ads — you build efficient acquisition strategies: test hypotheses, explore unconventional channels, scale what works, and optimize budgets. You understand the story behind the numbers, see the customer journey as a whole, and know where to find growth points
Tasks
- Develop and implement strategies to attract new leads
- Manage and optimize acquisition channels (paid ads, SEO, partnerships, marketplaces)
- Improve the conversion funnel to increase both the quantity and quality of leads
- Test and scale new approaches and channels; manage acquisition budgets
- Analyze campaign and channel performance; adjust strategies and segment audiences accordingly
- Collaborate with other teams: analytics, design, sales, and product
- Contribute to creative concept development
Requirements
- 3+ years of experience working with acquisition channels (Google Ads, Meta, SEO, content marketing)
- Strong understanding of metrics like CAC, CPL, CPC, ROAS, and conversion rates
- Experience building and analyzing acquisition funnels
- Proficiency in analytics tools (e.g., Google Analytics)
- Skilled in A/B testing and landing page optimization
- Experience with CRM systems and marketing automation tools
- Budget management and performance forecasting skills
- Ability to work with targeting and retargeting campaigns
- Eagerness to test new hypotheses and adapt quickly
- English level B2 or higher
- Russian level B2 or higher
Benefits
- A unique product, a strong team, and real influence on results
- Minimum bureaucracy — maximum freedom
- Fully remote format: work from anywhere in the world
- Opportunities for growth, learning, and upskilling
- Our annual team sailing trip — a cherished tradition
Nice to have:
- Experience with travel products or premium segments
- Knowledge of the European market (especially EU, UK)
- Experience with CDPs or personalization tools
If you have any questions, you can ask our HR https://www.linkedin.com/in/hrd-kseniya-sadovskaya/
Our other open positions
CRM marketing manager
Customer Support Team Lead
Sales Assistant
Sales Assistant
