Performance Marketing Manager

About Sand&Sky

Born from the sun-kissed shores and potent botanicals of Australia, Sand&Sky is a global beauty brand that's taken the world by storm. Famous for our Porefining Mask and a range of other cult-favorite skincare, we're built on a foundation of powerful native ingredients, effective formulations, and a vibrant, social-first community. We're a fast-paced, innovative company with a passion for delivering amazing skin results and an unforgettable brand experience. Our marketing approach is heavily influenced by our Australian roots, focusing on natural efficacy and engaging storytelling, particularly strong in the social and influencer space.

The Opportunity

We're looking for a motivated Performance Marketing Manager to join our team. If you're passionate about driving measurable results through digital channels, enjoy working with data to optimize campaigns, and have a keen interest in social platforms like TikTok, this could be the perfect role for you. You'll play a key part in our continued global expansion and the growth of our D2C online store, focusing on attracting high-quality traffic, acquiring new customers, and contributing to customer retention through effective paid strategies. Working closely with our eCommerce team, you'll help ensure a smooth and high-converting customer journey from the initial ad interaction through to purchase and beyond.

• Develop, implement, and manage holistic performance marketing strategies across multiple channels, including (but not limited to) Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
• Drive significant growth and scale performance specifically on TikTok, leveraging a deep understanding of the platform's algorithm, trends, and ad formats.
• Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels, focusing on key KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
• Manage significant advertising budgets effectively across channels, ensuring optimal allocation and return on investment to achieve aggressive growth targets.
• Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to continuously optimise performance.
• Utilise advanced audience insights, segmentation, and targeting strategies to reach and acquire high-value customer segments across different platforms.
• Collaborate closely with our creative team to develop compelling, on-brand ad creatives, specifically tailored for short-form video formats like TikTok, and landing page experiences that resonate with our target audience and drive action.
• Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives, product launches, and the customer journey.
• Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices across the entire digital marketing landscape, with a keen eye on emerging social platforms.
• Implement and refine tracking, analytics, and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
• Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our performance marketing approach.
• Manage relationships with external agencies or platform representatives where applicable.

• Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social) with a proven track record of delivering strong ROI, specifically in an e-commerce or DTC environment.
• Proven expertise in scaling performance specifically on TikTok Ads, demonstrating a deep understanding of the platform's nuances, creative best practices, and ad formats.
• In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads are essential. Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage.
• Demonstrable experience with significant budget management and a focus on performance-based marketing metrics and profitability.
• Strong analytical skills with the ability to interpret complex data sets from various sources, extract actionable insights, and make strategic, data-driven decisions.

• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.

• A proactive, results-oriented, and innovative mindset with a passion for continuous testing, learning, and pushing boundaries in performance marketing.
• Ability to thrive and adapt in a fast-paced, dynamic, and sometimes ambiguous environment.

Bonus Points For:

• Experience developing creative strategies specifically for short-form video platforms like TikTok.
• Experience working with TikTok creators or managing influencer campaigns for performance outcomes.
• Experience with global campaign management and localization.
• Familiarity with the beauty or skincare industry marketing landscape.

To Apply:

Please submit your CV and a compelling cover letter outlining your relevant experience, your approach to multi-channel performance marketing and TikTok scaling, and why you're a great fit for Sand&Sky.