Events Marketing Specialist

RoomRaccoon

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.

Interested? Keep reading on!

Location: Lisbon Portugal
Language: Fluent in English
Work Type: Full-Time

Contract Type: 12-Month Freelance Contract (Recibos Verdes) > Permanent
Terms: On-Site

Your North Star
We seek a highly motivated and experienced Events Marketing Specialist to join our dynamic team. In this role, you will be responsible for the strategic planning and execution of a diverse portfolio of events, from large-scale conferences and trade shows to intimate VIP dinners and online webinars. You will be a key player in driving revenue growth and maximizing return on investment (ROI) for all events. A growth mindset and a proactive approach to continuous learning and improvement are key to thriving in this role.

Day in the Life of the Events Marketing Specialist

Strategic Event Planning & Execution:

• Develop and implement comprehensive event strategies aligned with overall business objectives and marketing goals.
• Lead the planning and execution of all event logistics, including venue sourcing, registration, hotel accommodations, catering, A/V, entertainment, and onsite staff management.
• Oversee the development of engaging and impactful event agendas, speaker recruitment, and content creation.
• Manage all third-party vendor relationships, negotiate contracts, and ensure timely invoicing and payments.
• Develop and manage event budgets, track expenses, and analyse trends for improvement.

Revenue Generation & Monetization:

• Identify and develop innovative sponsorship opportunities and packages to maximize revenue streams.
• Conceptualize and execute creative event formats that attract high-value attendees and sponsors.
• Explore and implement strategies for monetizing owned events, such as ticket sales, premium experiences, and partnerships etc.
• Develop and implement strategies to support demand generation during low trade show seasons, including online webinars, virtual events, and targeted marketing campaigns to assist with lead generation on the marketing team.

Trade Show & Conference Management:

• Plan and execute successful participation in key industry trade shows and conferences, including booth design, staffing, and lead generation activities.
• Analyze trade show performance data and identify areas for improvement.
• Experience with MarTech Stacks which can help manage pipeline and workflows that maximise opportunities.
• Creative ideation beyond the scope of the four walls of a trade show event stand.

Operational Excellence:

• Manage all event timelines and deadlines effectively.
• Ensure seamless onsite event execution, including logistics, technical support, and attendee experience.
• Conduct post-event analysis and reporting to measure event success and identify areas for improvement.
• Stay abreast of industry best practices and emerging event technologies.
• Maintain targets and look for improvement.

Cross-functional Collaboration:

• Work closely with marketing, sales, market heads and other departments to align event strategies with overall business goals.
• Collaborate with the extended marketing and content team to develop compelling and engaging event programs.
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and industry partners.

Metrics and Optimization:

• Analyze performance data using tools like Hootsuite and CRM platforms to track campaign success and ROI.
• Generate actionable insights to refine strategies and improve customer touchpoints.
• Test and iterate on new approaches based on feedback and data-driven learnings.

Key Skills

Experience and Expertise

• 5+ years of experience planning and executing successful events, including large-scale conferences, trade shows, and corporate events, ideally in B2B SaaS or hospitality industries.
• Proven success in executing multi-channel marketing campaigns and driving measurable results
• Strong understanding of event marketing and demand generation strategies.
• Excellent project management, organizational, and time-management skills.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills, both written and verbal.
• Ability to work independently and as part of a team.

Technical Knowledge

• Familiarity with CRM systems, marketing automation, and lead flow platforms.
• Experience with online event platforms and virtual event technologies.
• Beneficial Skills
• Familiarity with Multi-language Campaigns and multi-regional event experience.

How to be successful as an Events Marketing Specialist

• Growth Mindset: Embrace challenges as opportunities to learn, and continuously seek ways to improve yourself, your team, and your strategies.
• Accountability: Take ownership of outcomes, follow through on commitments, and hold yourself to the highest standards.
• Collaboration: Work effectively across teams, fostering open communication and collective problem-solving.
• Customer-Centricity: Always prioritize the customer experience, ensuring campaigns and communications add value.
• Adaptability: Remain agile in the face of change, responding quickly and effectively to new priorities or market shifts.
• Data-Driven Decision-Making: Use data and insights to inform strategies, measure success, and identify opportunities for improvement.
• Creative Thinking: Creative thinker with a strategic mindset and excellent organizational skills.

Perks

• Meal subsidy per Month
• Mac environment
• Incentive-based commission
• Formal training budget
• Annual hotel experience
• Equity options
• Birthday & Christmas vouchers

RoomRaccoon Values

• Accountability: Take ownership of outcomes and deliver on promises.
• Beat Yesterday: Strive to improve and push boundaries.
• Clock Speed: Act quickly and decisively.
• Deals a Deal: Commit and follow through.
• Empower Another: Lift others and create opportunities for growth.

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time—but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!