Product Marketing Manager (m/w/d)

🟪 Podero is a fully funded startup ready to scale commercially after successful pilots with key customers. We are on a mission to create a future of abundant, clean energy by orchestrating the world's electric devices.

🟪 At Podero, you'll have a great support system around you. Our founders Chris and Moritz are both engineers who understand the intricacies of technical product decisions. Sebastian, our Head of Engineering, has over 20 years of experience and is known for giving insightful advice. Our team has worked on projects ranging from electricity and advertisement trading to heating system optimization, supply chain predictions, autonomous driving, oil-rig steering, payment software, and much more.

🟪 We started Podero after advising 20 apartment buildings to switch from oil and gas heating to heat pumps. We realized we could significantly reduce consumer energy costs by building software to steer electrical devices according to electricity markets. Since cheaper power prices correlate with lower carbon emissions, we also measurably reduce the electricity's CO₂ intensity when saving consumers money. Theoretically, we could reduce 4.4% of all carbon emissions if rolled out on a global scale.

🟪 Podero is based in Vienna, Austria, and serves customers in the DACH region and Scandinavia.

Summary of the Role

We’re looking for a mission-driven, ambitious, and high-performing builder to join us for the ride. We care about your ability to deliver great work and to be best-in-class in your specialization. We don’t expect you to be an expert in every subject right away as we work at the intersection of several disciplines. However, we expect that you are eager to learn and able to find great solutions to challenging problems.

As a Product Marketing Manager at Podero, you will build and scale our content marketing engine. You will be instrumental in educating the market about our novel technology product, establishing thought leadership to become the category leader, and effectively communicating with our B2B audiences—primarily European utilities.

You will source information from existing documentation, market research, customer transcripts, and the implicit knowledge and expertise of the founders and the team. Then, you will structure this information and turn it into content and product marketing assets, starting with blog posts and product pages.

📍 Logistics - Remote with occasional trips for team meetups.

💻 Work Style - Lots of responsibility, hard work, fast-paced early-stage startup environment.

⚡️ Impact - Potential to remove 4.4% of global CO₂ emissions.

🎯 Choosing Us - You can work at any company you want, but you choose to work with us because you want to be part of our mission.

With your proven experience in building, scaling, and leading a product marketing or content marketing function for a B2B technology company, you can contribute with:

🎯 Building and Scaling a Content Marketing Engine

🎯 Developing Comprehensive Content Strategies

🎯 Transforming Complex Technical Information into Engaging Content

🎯 Leveraging New Technologies (like Generative AI) to Streamline and Improve Processes

🎯 Engaging Multiple Audiences Across Different Stakeholder Groups

Content Strategy Development

• Build and scale our content marketing engine to educate the market about our novel technology product.
• Develop a comprehensive content strategy that positions Podero as a thought leader in the energy technology space.
• Create and manage a content calendar to ensure consistent and timely content delivery.

Content Creation and Management

• Source information from existing documentation, market research, customer transcripts, and the expertise of founders and team members.
• Structure and transform this information into engaging content such as blog posts, product pages, whitepapers, case studies, and more.
• Manage the end-to-end content production process, including editing, proofreading, and publishing.

Market Education and Thought Leadership

• Produce thought leadership content to establish Podero as a category leader.
• Develop materials that educate both internal and external audiences about our products and market trends.

Audience Engagement

• Engage with different audiences to understand their perspectives:
• Customers (Utilities): Communicate value propositions and product benefits effectively.
• Talent (Potential Employees): Showcase company culture and opportunities to attract top talent.
• Market Stakeholders (Analysts, Investors, Media, Policy Makers): Provide insights and updates to engage and inform.

Inbound Marketing and Lead Generation

• Build funnels to support sales with inbound marketing leads.
• Implement SEO best practices to increase organic traffic and improve search engine rankings.
• Utilize analytics tools to measure content performance and make data-driven improvements.

Collaboration and Process Improvement

• Collaborate with cross-functional teams including sales, product, and engineering to align content with company goals.
• Continuously refine content production processes.
• Leverage new technologies like generative AI to streamline and improve processes.
• Stay updated with industry best practices and integrate them into the content strategy.

• Demonstrated Success in building and scaling a product marketing or content marketing function.
• Proficiency in content management systems, SEO, and analytics tools.
• Excellent Writing and Storytelling Abilities with a knack for simplifying complex topics.
• Familiarity and Drive to leverage new technology (like generative AI) to streamline and improve processes.
• Passion for Climate Tech and making a measurable impact on the environment.
• Self-Motivation with a continuous drive to improve processes and learn from best practices.
• Ability to Work Independently in a remote setting while maintaining strong collaboration with the team.
• Excellent Communication and Interpersonal Skills.
• Familiarity with the Energy Sector or utilities industry is a plus but not required.

Podero is an ambitious startup. We encourage your growth with a well-defined career path that will allow you to increase your knowledge and your power skills.

Together with your expectations and Podero’s necessities, we will define the evolution of your career and periodically re-evaluate it.

Based on your interests, there are different paths you can pursue: you can develop further as a great Product Marketing Manager or branch off into Marketing or Product Leadership roles.

In addition to a great team and an exciting mission, we offer:

• ⭐️ A Competitive Salary
• ⭐️ Possibility to Work Remotely with occasional trips for team meetups
• ⭐️ Regular Team Events and exciting off-site experiences
• ⭐️ Opportunity to Accelerate Your Career Growth by directly impacting company success
• ⭐️ 25 Days of Annual Leave
• ⭐️ Employee Stock Options

Applications will be reviewed on a rolling basis. We can’t wait to hear from you!
We accept applications from people from any background and strive to create a diverse and inclusive work environment.

Applications will be reviewed on a rolling basis. We can’t wait to hear from you!