Marketing Operations Manager - SaaS/ B2B (f/m/d)

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #humble.

YOUR MISSION AT PLANCRAFT

The mission of the Marketing Operations Manager is to build scalable, data-driven marketing systems that improve lead quality, enable performance-driven campaigns, and power plancraft’s international growth through automation, attribution, and analytics.

Why this is exciting

You'll help shape the operational marketing engineof one of Europe’s fastest-growing SaaS companies.

• High impact: Enable the marketing team to scale campaigns that reach thousands of craft businesses.

• Unique challenge: Build a fully data-backed, automated system from a high-growth starting point.

  Key Objectives

• Optimize and scale the marketing tech stack (HubSpot, GA, Meta, LinkedIn Ads, etc.) to ensure seamless and efficient operations.
• Develop and implement a robust attribution model that supports budget optimization across paid and organic channels.
• Enhance lead quality and conversion rates by improving scoring, segmentation, and qualification workflows.
• Enable accurate and timely reporting of marketing KPIs, CAC, ROI, and funnel performance.

• Support international growth by preparing operational infrastructure for market localization and scalability.

  KPIs & Success Metrics

• Attribution Accuracy: A working attribution model is implemented and used in campaign planning.
• Marketing Funnel Efficiency: MQL → SQL conversion rate increases by X% within X months.
• Data Accuracy & Dashboard Adoption: Internal stakeholders rely on a single dashboard for marketing performance with >90% satisfaction.

• Automation Coverage: X% reduction in manual marketing workflows via automation.

  Expectations for the first 90 days

• A full audit of the marketing tech stack has been conducted with recommendations delivered.
• The first attribution setup is piloted or live.
• Reporting dashboards for core KPIs (CAC, LTV, MQL, SQL, ROI) are implemented.

• Marketing automation workflows (e.g., email sequences, lead nurturing) are optimized to reduce manual work.

  Responsibilities

• Marketing Tech Stack Ownership: Audit, manage, and scale HubSpot, analytics, and ad platforms.
• Marketing Automation: Implement and maintain workflows for email, lifecycle stages, lead nurturing.
• Attribution Modeling: Develop and optimize a attribution model to improve ROI tracking.
• Campaign Reporting & Dashboards: Build self-serve dashboards for leadership and campaign owners.

• Cross-Functional Collaboration: Align with Sales Ops and RevOps to ensure full-funnel visibility.

  Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.

YOUR PROFILE

Must-Have-Skills:

• At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
• Strong understanding of marketing automation, attribution models, CRM systems (e.g., HubSpot).
• Experience building dashboards (e.g., Looker Studio, Tableau, GA) and working with performance KPIs.
• Familiarity with paid media platforms (Google Ads, Meta, LinkedIn).
• Strong analytical skills and a data-driven mindset.
• Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
• Excellent communication and collaboration skills.

• You are willing to come to our office in Hamburg regularly #LI-Hybrid

  Nice-to-Have:

• Experience in B2B SaaS, particularly with PLG or inbound marketing models.
• Knowledge of the crafts/trades market in Europe.
• Experience preparing marketing systems for multi-language or multi-region expansion.

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
• Location: Our central office is located in Hamburg's vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
• Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
• Relocation bonus: We provide financial support for your move to Hamburg to join our team.

• International environment: Our team comes from all over the world, which is why we communicate internally in English.

  WE WANT YOU!