Marketing Operations Manager - SaaS/ B2B (f/m/d)

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.

YOUR MISSION AT PLANCRAFT

Do you have lots of ideas and drive? It's a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:

1. Enhancing our marketing operations to drive growth and efficiency.
2. Implementing and managing marketing automation tools and processes.

3. Utilizing data to drive marketing strategies and decisions.

   Key Responsibilities:

   Marketing Technology and Automation:

   • Oversee and optimize the marketing technology stack to enhance operational efficiency.
   • Implement and manage marketing automation tools.
   • Ensure seamless integration of marketing systems and tools.

   Data-Driven Marketing:

   • Utilize data analytics to drive marketing strategies and decisions.
   • Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
   • Generate comprehensive reports and summaries for management, providing actionable insights.

   Attribution and Performance Marketing:

   • Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
   • Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
   • Leverage attribution models to allocate budgets effectively and improve channel performance.
   • Stay updated on industry trends and best practices in attribution and performance marketing.

   Lead Management:

   • Align marketing initiatives with sales objectives to improve lead quality and conversion rates.

   Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.

YOUR PROFILE

Are you a Match?

• At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
• Proven track record in managing marketing technology and automation tools.
• Strong analytical skills and a data-driven mindset.
• Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
• Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
• Excellent communication and collaboration skills.
• German (C1) II English (B2)
• Entrepreneurial mindset with the ability to adapt quickly and drive significant results.

• You are willing to come to our office in Hamburg regularly #LI-Hybrid

  Performance Expectations:

  We embrace transparency, hence trying our very best to communicate expectations early on:

• Support the entry into new markets, ensuring the organization is prepared and positioned for success.
• Drive the successful implementation of initiatives and roadmaps.
• Foster a growth mindset and hands-on culture across the organization.
• Enable operational excellence and remove barriers to efficiency.
• Represent our values and culture.

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
• Location: Our central office is located in Hamburg's vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
• Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
• Relocation bonus: We provide financial support for your move to Hamburg to join our team.

• International environment: Our team comes from all over the world, which is why we communicate internally in English.

  WE WANT YOU!