Senior Growth Marketing Analyst

In a nutshell

Picnic is on the hunt for a Senior Growth Marketing Analyst to take our performance marketing to the next level. If you’re passionate about data, love optimizing campaigns, and thrive in a fast-paced environment, this role is for you. You’ll have a front-row seat in shaping the future of online groceries as we expand across the region!

Tricks of the trade

• Data Analysis & Insights: Measure and analyze mobile marketing campaigns using tools like SQL, Python/R, Tableau, and MMPs (AppsFlyer, Adjust). Perform campaign reporting, conversion analysis, and experiment design to uncover actionable insights. Improve ad targeting and user acquisition through advanced modeling and customer segmentation
• Measurement & Attribution: Develop, implement, and test marketing experiments across channels to grow our customer base. Advise growth and performance marketing teams on ad attribution and proper measurement methodologies. Continuously enhance measurement frameworks using the latest tools and techniques.
• Collaboration & Communication: Partner with marketing, product, and data teams to drive user growth, mobile engagement, and revenue. Share insights on campaign performance and present actionable recommendations to stakeholders. Collaborate on brainstorming sessions to ideate new tests and/or improve existing marketing campaigns.
• Reporting & Dashboarding: Build dashboards and create visualizations to track campaign performance effectively. Deliver detailed performance reports that inform strategic decision-making.

Your superpowers

• 2-5 years of experience in marketing or growth analytics with a focus on mobile campaigns and measurement platforms (e.g., AppsFlyer, Adjust, Firebase)
• Proficiency in SQL and Python/R is a must along with strong data visualization skills ( Tableau, Looker, etc.)
• MSc. degree in Digital Marketing, Statistics, Econometrics, Mathematics, or equivalent experience
• Proven ability to process large datasets, extract insights, and drive business decisions
• Ability to translate complex data into clear, actionable recommendations for cross-functional teams

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.