Employer Branding Specialist

At Picnic, we’re revolutionising the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you're eager to explore Employer Branding and gain hands-on experience in a dynamic scale-up environment, we encourage you to join our diverse team where you'll have the chance to make a real impact.

Now, that's enough about us... what's in it for you as our new Employer Branding Specialist?

🏢 About the job

As Employer Branding Specialist in our Recruiting team you will have a big impact on bringing Picnic’s employer brand to the next level with focus on the German market. We love to create memorable candidate experiences, and you will play a central role in that. Working in sync with our international Recruitment team, you’ll improve our candidates’ journeys with your excellent creative skills and project management. The variety of tasks makes sure no day is the same: from creating brand awareness, to writing out-of-the-ordinary LinkedIn posts you’ll get energised by building the Picnic employer brand to the next level.

🔥 What challenges await you

• Identifying what makes Picnic attractive to candidates and developing key points into an employer branding strategy
• Working together with the People team, to create guidelines for candidate communication
• Taking ownership in the creation or co-creation of all employer branding-related written communication, e.g. LinkedIn posts, text for employer branding videos or animations, blog posts and more
• Take ownership of the entire job posting process from job ad-creation to job posting and alignment on all external platforms
• Monitoring the content performance on all employer branding channels
• Ensuring a data-driven approach on how to measure and improve your initiatives

👉🏼 About you

• Bachelor or Master’s Degree in HR, Journalism, Communications or equivalent
• 2+ years of experience in recruiting and/or employer branding
• Fluent skills in English and German (ready to edit texts with your skills)
• Self-starter mindset and ready to take ownership
• Strong project management skills and adaptability to ad hoc projects
• Keeping up with the latest trends in employer branding and content creation
• Knowledge about inclusive language and how to attract a diverse audience of people
• High level of creativity and not afraid to bring unconventional ideas to the table

Picnic perks

• Join a fast-growing business with significant upward potential and career growth
• Engage with talented Picnic'ers with a lot of international exposure
• Embrace the Picnic culture of wonderful free breakfasts and lunches, memorable parties featuring the renowned Picnic band and even a company ski trip
• Travel throughout Germany with your Deutschland ticket
• Enjoy flexible working hours
• All other essential items: 30 vacation days, optional pension plan, laptop and phone

Do you want to be part of the grocery revolution? Apply now. See you soon!