Global SMM Strategist

Job Description

MGID is a global advertising platform that helps publishers monetize their audiences and enables brands to promote their products and services across the open web effectively. Using AI-powered technology, we deliver high-quality native, display, and video ads in brand-safe environments, balancing user experience and performance.

Every month, MGID reaches over 1 billion unique users and delivers 185 billion ads in more than 70 languages. Founded in 2008, MGID operates from 18 offices worldwide with a team of 800+ colleagues across North and South America, Europe, and Asia

As MGID continues to scale globally, you will define and lead our global social media strategy, ensuring a consistent, performance-driven presence across regions.

You will unify regional efforts under a clear framework, connect social media with brand positioning and demand generation, and establish measurable impact across LATAM, APAC, EMEA, and other priority markets. This is a strategic, high-ownership role with global scope.

What You’ll Do

• Develop and implement a global social media strategy aligned with marketing and business objectives
• Define clear KPIs and performance frameworks that connect social media metrics to awareness, engagement, and early demand signals
• Lead global content planning and ensure consistent brand messaging across regions
• Build and grow professional audiences and local communities in priority markets
• Drive the integration of social media insights into inbound marketing and account-based initiatives
• Manage and coordinate local contractors and agencies, setting quality standards and measurable expectations
• Conduct audits of global and regional social accounts and define a clear operating model for global vs. local execution
• Shape platform-specific formats and content approaches, including short-form video and emerging channels
• Collaborate closely with communications, product marketing, events, and design teams to support campaigns and strategic initiatives
• Execute and optimize paid social campaigns to amplify organic reach and support marketing goals

Requirements

Who You Are

• You have 2+ years of experience operating at a senior or lead level in social media, with clear ownership of strategy rather than execution alone.
• You have successfully developed and implemented SMM strategies for B2B brands, ideally across more than one market or business line.
• You understand how social media builds credibility and trust in complex, long-cycle B2B environments — and how it contributes to pipeline influence, not just engagement metrics.
• You possess a data-driven mindset and are comfortable working with core SMM KPIs such as reach, engagement, subscriber growth, traffic, and leads — using them to guide decisions, not just report outcomes.
• You have strong analytical skills and can connect social performance to broader marketing objectives and business impact.
• You have practical experience leveraging paid social to strengthen organic visibility and support awareness or lead-generation initiatives.
• You have worked within media agencies, ad tech, martech, SaaS, or digital media environments and understand the dynamics of these industries.
• You have managed social media presence across multiple countries or regions, ensuring alignment with global positioning while respecting local nuances.
• You have experience coordinating agencies or freelance contributors and setting clear performance expectations.
• You are confident using LinkedIn as a core B2B channel — from content strategy and professional audience growth to supporting account-based marketing efforts.
• You are familiar with video-first formats, including YouTube, Reels, and short-form content, and understand their role in modern brand communication.
• You have fluent English.

If you are ready to take ownership of a global social media strategy and drive measurable impact across international markets, we invite you to apply.