Performance Marketing Specialist

We are seeking a Performance Marketing Specialist to drive brand growth and optimize our digital marketing initiatives. In this role, you will manage performance marketing and media buying, collaborate with creative teams to develop engaging content, and oversee community management and event participation. You will analyze market trends and track ROI to ensure effective brand positioning and business growth while maintaining strong stakeholder relationships.

If you are passionate about leveraging data-driven strategies to enhance brand visibility and drive growth, Metric is the place for you. This role is ideal for someone eager to apply their expertise in performance marketing within a dynamic startup environment, offering a unique opportunity to contribute significantly to our company's success.

Level: Manager (I)
Location: Onsite (Islamabad)/Remote (PK/Egypt)

Who We Are

Metric is a financial intelligence app for SMEs and SMBs, built by entrepreneurs, industry experts, and venture capital investors. We have spent years working with thousands of startups to understand the challenges around financial management for young businesses. We believe a business can't survive and grow without the right financial tracking and insights.

At Metric, we're revolutionizing the fintech landscape with innovative solutions designed to simplify financial management for small businesses. As an early-stage startup, we are passionate about providing a cutting-edge product that make a real difference in people's lives.

What You'll Do:

• Brand Development: Create awareness and build the brand through targeted marketing initiatives.
• Marketing Strategy: Develop and implement comprehensive marketing strategies, including campaigns, advertising, and direct marketing.
• Performance Marketing & Media Buying: Manage performance marketing on social media platforms and search engines to maximize ROI.
• Creative Collaboration: Collaborate with the creative team to produce marketing materials, including videos, blog posts, and other creative content.
• Database Management: Maintain and update customer databases for targeted campaigns.
• Market Research: Conduct market research using customer questionnaires, focus groups, and data analysis to drive strategy.
• Campaign Evaluation: Monitor and review marketing campaigns to ensure a profitable ROI, and prepare detailed reports.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, both internal and external.
• Competitor Analysis: Monitor competitor activities to identify market opportunities.
• Budget Management: Oversee and manage the marketing budget to ensure cost-effective strategies.
• Customer Experience Tracking: Analyze customer experiences across channels to enhance satisfaction and loyalty.
• Process Documentation: Document marketing processes and track technical issues, compliments, and complaints.
• Industry Trends: Stay updated on industry trends and new CRM technologies.

What we are looking for:

• 2-3 years of proven experience in performance marketing, media buying, and managing paid campaigns on social media platforms and search engines.
• Hands-on experience with digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads, HubSpot).
• Experience managing budgets and delivering profitable ROI through performance-driven campaigns.
• Experience with community management and customer engagement across digital channels.
• Strong analytical skills with the ability to identify trends and optimize campaigns based on insights.
• Excellent written and verbal communication skills for collaboration and stakeholder management.
• Creative ability to produce innovative content.
• High attention to detail for developing reports, managing budgets, and evaluating campaign effectiveness.

• Competitive remuneration package, in line with your experience including health benefits, unlimited vacation policy, and ESOPs.
• An opportunity to work for a global fintech product making waves in 190+ countries while bringing your ideas to life which have a real impact on our product.
• Flex-Time policy which provides flexibility of schedule.
• Work in a people-first, values-centric environment where we take pride in our team being our biggest priority! You'll never stop learning and growing.

Equal Opportunity Employment & DEIB

At Metric, we actively seek out Doers from diverse backgrounds to fuel our growth. Our core value, "No Gatekeepers," defines our commitment to fostering a workplace where all voices are valued and celebrated. We affirm that inequality is detrimental to our product, our team members, and the diverse customers we serve. We believe diversity fuels innovation and exceptional outcomes for our global product. Decisions on hiring, compensation, performance, and conclusion of employment are made fairly, offering equal opportunities to all. We prioritize empathy and respect for each other in all we do.