Product Marketing Specialist (Hybrid)

Are you a strategic and data-driven product marketer with a passion for SaaS and a deep understanding of the franchise market? Do you love translating customer insights into positioning, messaging, and go-to-market strategies that drive growth? If so, we’d love to hear from you!

Why we're hiring

As Marvia continues to expand, we need a Product Marketing Specialist to help us refine our market positioning, competitive strategy, and sales enablement efforts to drive brand awareness and revenue growth. You’ll play a key role in shaping our product messaging, executing GTM strategies, and ensuring our commercial teams have the right insights and tools to succeed.

As a Product Marketing Specialist, you’ll play a key role in our expansion by:

• Establishing a deep understanding of the market, competitors, and customer needs.
• Refining our value proposition, messaging, and positioning to better resonate with our ICP.
• Launching new features successfully by collaborating with the Product Owner and marketing team.
• Creating high-impact sales enablement content (battle cards, pitch decks, case studies) to drive conversions.
• Using customer insights and data to shape product marketing strategies, pricing, and segmentation.
• Supporting sales and customer success teams to ensure they have the materials they need to win deals.Driving customer advocacy and case studies to showcase our impact.

• 1-3 years of B2B SaaS product marketing experience.
• Strong strategic and commercial mindset – You know how to balance sales-led and product-driven go-to-market strategies in a non-product-led environment.
• Excellent storyteller & communicator – You craft clear, compelling messaging that resonates with our ICP.
• Data-driven & analytical – You translate research and insights into actionable recommendations.
• Cross-functional team player – You collaborate seamlessly with Sales, Product, Customer Success, and Marketing teams.

Bonus points if you have

• Start-up or scale-up experience – you thrive in a fast-paced, evolving environment.
• Having experience in franchise marketing, distributed marketing, or marketing software is a plus

Why join Marvia?

• Make an Impact – Play a key role in expanding a high-growth European SaaS company into the US market.
• Exciting Growth Stage – Work in a fast-paced, international environment where your ideas shape the future.
• Autonomy & Ownership – You’ll have the freedom to drive strategy and make a real impact.

Location

📍 Hybrid (Portland, OR area) – Candidates should be based in or near Portland, with the flexibility to work remotely and collaborate in person as needed.

Compensation & Benefits

• Salary range: $65.000 - $90.000 per year, depending on your experience and qualifications.
• Medical insurance
• Dental insurance
• Mental Health Coverage
• 401(k) Matching
• Marvia Employee Stock Incentive Plan
• Professional development resources
• Unlimited PTO with a 4-week minimum.
• Annual company retreat in Europe: Every year, the entire company gathers at our European HQ for a multi-day event filled with team-building, strategy sessions, and fun activities.

About us

At Marvia, we empower customers in over 90 countries, including notable names like Domino's Pizza, KidStrong, KFC, ZEISS, Toyota, and Steve Madden, to amplify their brand’s influence through the collective efforts of their members.

Our comprehensive one-stop solution enables organizations to organize, customize, and distribute branded materials seamlessly across their networks and channels.

What to expect from our hiring process

We believe hiring should be a transparent and engaging experience, so here’s what you can expect:

1. Resume & Motivation Review – We’ll review your application to see if your experience aligns with the role.
2. Introductory Call – A short call to get to know you better and answer any initial questions.
3. Interview with the Team – You’ll meet two team members to discuss your background, experience, and how you’d contribute to our team.
4. Practical Assignment – A hands-on exercise to showcase your skills in action.
5. Reference Check – We’ll connect with previous colleagues or managers to gain further insights into your work.
6. Offer & Welcome! – If it’s a great match, we’ll send you an offer, and you’ll officially become a Marvian!

Encouragement to apply

Research shows that women, people of color, and other underrepresented groups are less likely to apply for jobs unless they meet every single qualification. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. We’re looking for the right mindset, skills, and potential—not just a checklist of qualifications!

Marvia is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.