App User Acquisition Marketer (m/f/x)

Lingvano’s mission is to break down language barriers and build bridges between Deaf and hearing people. We do so by creating easy-to-use sign language and Deaf culture lessons.

Having recently passed 1 million learners worldwide, we are looking for an App User Acquisition Marketer to take on a key role in empowering our continued expansion. If you have experience in performance marketing, want to make a meaningful social impact, and want to be on the first floor of a growing startup, we've got the job for you! You will report to our Head of Growth Marketing, while having lots of freedom to develop and execute your own vision for growth.

This role will be responsible for driving user growth and acquisition, optimizing paid marketing and organic search marketing strategies, and maximizing conversion in a highly competitive market. We expect you to develop and execute strategic plans to acquire new users through paid and organic search acquisition marketing channels.

Manage full cycle (reach, acquisition and conversion) of user acquisition campaigns.

• Manage our performance marketing channels (Facebook, Instagram, Apple, Google, Snapchat, TikTok) and test new channels.
• Serve as the central point of contact for advertising partners and vendors, fostering strong relationships to drive ownership, effectiveness, and proactive problem-solving.
• Oversee our organic search acquisition channels (SEO, ASO).
• Make data-driven decisions by optimizing towards defined performance KPIs (trial CPA, paying user CAC).
• Work with our creative team to develop, test, and iterate on new ads.
• Help improve our marketing funnel conversion rate by planning new tests.
• Help develop our broader Go-To-Market and brand strategy.
• Collaborate cross-functionally with Product, Design, Content, and Engineering teams to optimize user acquisition campaigns, improve conversion rates as well as plan new marketing initiatives and provide feedback on the product/content roadmap.

• You are fluent in English. German and sign language proficiency are a bonus
• You have a strong foundation in digital marketing and mobile app marketing
• You have at least 2 years of experience in B2C performance marketing and campaign management
• Experience with the mobile app marketing within education space is a big plus
• You have directly managed advertising budgets of at least 10k per month with defined CPA/CAC targets
• You are proficient with ad networks and latest ad formats
• You have hands-on experience with A/B testing and key performance indicators
• You have a successful track record of improving performance by testing and optimization
• You are analytical, solution-minded, and accountable
• You have a curious mind and you stay up-to-date with tools, best practices and industry trends
• Familiarity with analytics platforms such as Google Analytics, Appsflyer, Firebase and Adjust is a big plus

• Start-up flair with flat hierarchies: Participate in building a successful business with a clear social impact.
• Flexible working + remote work: Work-life balance matters! You choose your working hours within our flexible working scheme.
• Learning & Development: We offer you up to 10% of your weekly working time for personal and professional development.
• Diversity & Inclusion: We live diversity! Lingvano consists of an international team of Deaf, hard of hearing, and hearing employees.
• Free Sign Language classes: Do you already know a Sign Language or are super motivated to learn one? Once a week, you can attend our Beginners/Advanced classes for free.
• Financial support for your commute: We will financially support your eco-friendly commute with an (e-)bike or public transport.

This role is intended to be permanent, with 40 hours per week. This job is open to begin immediately, but if you cannot start immediately we still encourage you to apply! The gross minimum salary based on 40 hours per week is €50,000 per year. Depending on your qualifications and experience, a higher salary is possible. Exceptional candidates have the chance for an individual performance-based compensation package.

We are looking forward to working with you!