Marketing Executive

Position: Marketing Executive

Location: Krank Tech (Private) Limited – Karachi (On-site)

Job Description:

We are seeking a motivated Marketing Executive with foundational experience in digital marketing, including paid advertising and SEO. The ideal candidate will be eager to learn and contribute to our marketing strategies while helping to drive brand awareness and customer engagement.

Key Responsibilities:

·Paid Advertising: Support the management of PPC campaigns on platforms like Google Ads and social media. Monitor performance, analyze data, and suggest improvements to maximize ROI.

·SEO Management: Collaborate in the implementation of SEO strategies to enhance organic search visibility. Conduct keyword research, on-page optimization, and competitor analysis.

·Content Creation: Help create engaging content for various platforms, including blog posts, social media updates, and email newsletters, ensuring alignment with SEO best practices.

·Market Research: Conduct research to identify target markets, industry trends, and competitor activities to inform marketing strategies.

·Analytics and Reporting: Utilize tools such as Google Analytics to track campaign performance and provide insights. Prepare regular reports to assess effectiveness and make data-driven recommendations.

·Collaboration: Work closely with cross-functional teams, including sales and design, to ensure cohesive brand messaging and effective marketing strategies.

Requirements:

· Bachelor's degree in marketing, Business, Communications, or a related field.

· 3-4 years of experience in digital marketing, with some exposure to paid ads and SEO.

· Familiarity with digital marketing tools (e.g., Google Ads, Google Analytics, SEO tools).

· Strong analytical skills with the ability to interpret data and make recommendations.

· Excellent written and verbal communication skills.

· Creative thinker with a passion for marketing and a desire to learn.

Preferred Skills:

· Experience with social media marketing and content management systems (CMS).

· Knowledge of email marketing platforms and automation tools.