Juicyway

Juicyway was started by Ife and Justin. We processed our first (nine dollar) transaction in November 2021. A few years and a lot of transactions later and we have come to terms with our true role in enabling the African business to make compliant global payments cheap and fast.

As we come out of stealth, we are convinced that we are the vanguard of a new payments paradigm, designed for Africans but global in its reach. Africa currently produces less than 80% of what it consumes. Foreign currency for imports is therefore in high demand by African merchants, but the banks and the correspondent banking system were not designed to serve them in the internet era. Despite a proliferation of payment solutions in recent years, a combination of fragmentation in the system and FX liquidity constraints remain prohibitive and effectively—and unnecessarily—cut off disenfranchised businesses and individuals from global trade completely. Until now.