App Marketing Manager (m/f/d) @ livil

Turn your drive time into productivity with livil!

Unlock your drive time with livil’s innovative software solution, designed to transform every moment behind the wheel into productive time. Our cutting-edge platform delivers seamless access to essential work tools and communication channels - IM, calendar, email, CRM, and documents - all within a fully integrated, voice-driven interface. Powered by livil’s advanced natural language understanding technology, our interface is purpose-built for the in-car experience, minimizing driver input while maximizing productivity.

Based in Halle (Saale), Germany, Autonomy on Board GmbH (livil) is at the forefront of driving innovation in the automotive software industry. Join us as we redefine what’s possible on the road.

As an App Marketing Manager (m/f/d) at livil, you will play a key role in developing and executing marketing strategies to promote our mobile applications. You’ll be responsible for driving user growth, engagement, and retention across various digital channels. This role requires a creative, data-driven individual who is passionate about digital marketing, understands app marketing dynamics, and can help us scale in a competitive market.

• Strategy & Acquisition: Develop and optimize marketing campaigns on platforms like Google Ads, Facebook Ads, and Apple Search Ads.
• App Store Optimization (ASO): Boost app visibility and downloads across app stores.
• Retention: Design campaigns to increase user engagement via push notifications, in-app messaging, and email.
• Partnerships: Build collaborations with automotive platforms and influencers to enhance visibility.
• Data & Budget: Make data-driven decisions and manage budgets for cost-effective campaigns.
• Creative Content: Work with designers to create engaging materials like ads and videos.
• Customer Research: Conduct user interviews to gather insights for product and marketing improvements.

• Experience: 3+ years in app marketing, focused on user acquisition and engagement; experience in scaling user bases in international markets.
• Skills: Expertise in tools like Google Ads and ASO strategies, with a solid understanding of mobile metrics (CPI, CTR, Retention).
• Languages: Fluency in English and German: Being fluent in both German and English, ensures effective communication in our diverse business environment.
• Creativity & Collaboration: Innovative thinking and the ability to work cross-functionally with teams.

• Impact: Work on pioneering solutions that enhance productivity and safety for drivers.
• Startup Energy: Be part of a dynamic environment where your contributions directly shape our growth.
• Flexibility: Whether hybrid, on-site, or full-remote: this position offers you flexible working conditions that you can adapt to your needs and a supportive, collaborative team.
• Career Growth: Help shape the future of in-car productivity in a rapidly growing market.

Do you recognise yourself in this role and would you like to help livil continue to grow with your expertise?

Franziska looks forward to receiving your application and is available to answer your questions on +49 174 33 52 985.