PPC Ads Specialist

• We welcome candidates from Indonesia and abroad
• Capability to work within the PST time zone is highly preferred

PPC Strategy & Management:

• Develop and launch Google Ads campaigns for diverse verticals, including luxury transportation services, nationwide charter operations, professional legal services, and investor-focused property offerings.
• Utilize advanced targeting, automated bidding strategies, and segmentation to improve lead quality and cut costs.
• Integrate keyword insights and search trends from supporting channels to continuously refine campaign performance.

Analytics & Ongoing Optimization:

• Monitor KPIs such as Cost Per Lead (CPL), Conversion Rate, and ROAS to ensure consistent improvement.
• Use GA4, Google Tag Manager, and other analytics platforms to track campaign performance, audience behavior, and conversion paths.
• Implement systematic A/B and multivariate testing on ads, landing pages, and audience segments, using data to drive actionable improvements.

Landing Page & Conversion Collaboration:

• Partner with designers, developers, and content creators to build and refine landing pages that maximize conversions.
• Recommend UX improvements based on user flow analysis and user behavior data.
• Create compelling ad copy aligned with distinct brand voices and audience expectations, leveraging tools and team input for the best messaging approaches.

Cross-Channel Insight & Tools:

• Stay current with industry trends, algorithm updates, and best practices in PPC and related channels.
• Use SEMrush, Ahrefs, and other keyword research tools for continuous campaign enhancement.
• Experience in other platforms like Meta and TikTok are nice but not required

Reporting & Communication:

• Provide detailed bi-weekly reports with insights, recommendations, and next steps.
• Attend virtual meetings (about 1-2 times per month) to align on strategies, review performance, and set new objectives.
• Offer daily oversight of campaigns and be prepared to react quickly to urgent requests or market shifts.

Qualifications:

• Experience: 2+ years of hands-on Google Ads management with verifiable success in lead-focused optimization.
• Technical Skills: Proficient in Google Ads, GA4, Tag Manager, and CMS platforms (e.g., WordPress), along with familiarity in using SEO and analytics tools (e.g., SEMrush, Ahrefs).
• Analytical Mindset: Strong ability to interpret data and derive actionable insights, directly influencing campaign optimizations.
• Creative & Strategic Thinking: Skilled at writing targeted ad copy, suggesting landing page improvements, and adapting strategies to varied audiences and sectors.
• Communication & Collaboration: Strong English skills and comfort working in a cross-functional team environment. Organized and proactive, able to handle multiple accounts with varying goals and timelines.

Work Environment:

• Fully remote, with flexibility around U.S. business hours.
• Expect daily engagement with campaigns and stakeholders, plus the ability to pivot strategies swiftly based on real-time data.