Your mission
We are looking for an experienced Paid Marketing Analytics Specialist to join our team. You will have in-depth knowledge of performance marketing, excellent analytical skills and technical expertise to ensure the efficiency and tracking of our campaigns.
- Your main area of responsibility will be to take ownership of the Meta Ads channel and tracking topics within the marketing team
- You are responsible for the implementation, analysis, optimization and tracking of our paid social media campaigns on Meta (Facebook, Instagram).
- You will be responsible for setting up, managing and troubleshooting Google Tag Manager (GTM) tags and building conversion analysis funnels.
- Investigate and troubleshoot campaign tracking issues and set up tracking for new campaigns to ensure accurate performance measurement.
- Using your analytical skills, you will analyze the performance of marketing channels, identify trends and anomalies to optimize existing campaigns and plan new campaigns.
- You optimize the efficiency of campaigns by adjusting bids, texts, advertising material, etc.
- You work closely with other teams to ensure campaign tracking and coordinate with tech and data teams on the required infrastructure.
- You keep up to date with current industry trends, tools and best practices in the field of marketing technology.
Your profile