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Dreamlines GmbH

201-500

Full-time (temporary)

Germany

Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C e-commerce? We have an exciting opportunity for a passionate, and results-driven Paid Performance Marketing Manager.

## Tasks

*   Collaborate to develop the full funnel paid marketing strategy across paid digital channels for our important UK & Australia markets
*   Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels
*   Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns
*   Use multi-touch attribution to track touchpoints across the funnel and maximize campaign effectiveness
*   Identify and recommend new channels, trends, platforms, tools and systems
*   Develop hypotheses and perform A/B testing to recommend optimizations
*   Collaborate to set acquisition, conversion, and funnel goals for UK + Australia via paid online channels
*   Continuously analyze and optimize digital marketing spend and recommend changes
*   Improve ROAS to efficiently scale new customers in each market
*   Detailed reporting and data analysis for maximum visibility into performance, efficiency, ROAS
*   Collaborate and exchange insights with your marketing colleagues as well as other functions for a consistent Go-To-Market approach

## Requirements

*   Several years of paid performance marketing experience in global B2C online acquisition
*   Proven success in managing best-in-class performance marketing engines
*   Data-driven with strong quantitative and analytical skills – you think in terms of CLV, ROAS, impact on EBITDA
*   Deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue
*   Expert knowledge in SEA with strong experience in display, retargeting, paid social, affiliates and online partners
*   Hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms
*   You are a super-user of website analytics (e.g. Google Analytics) and customer experience testing tools
*   Fluent in English - additional fluency in German and/or Dutch are a plus

## Benefits

*   A 100% remote job with no commuting and flexible working times
*   A dynamic environment with a start-up atmosphere and room for your own ideas
*   A complete hardware package that we send to your home
*   To accompany Dreamlines on its way to becoming the global market leader in a key role
*   A competitive salary and travel perks and discounts

Employee

<p>Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C e-commerce? We have an exciting opportunity for a passionate, and results-driven Paid Performance Marketing Manager.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Collaborate to develop the full funnel paid marketing strategy across paid digital channels for our important UK &amp; Australia markets</li>
<li>Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels</li>
<li>Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns</li>
<li>Use multi-touch attribution to track touchpoints across the funnel and maximize campaign effectiveness</li>
<li>Identify and recommend new channels, trends, platforms, tools and systems</li>
<li>Develop hypotheses and perform A/B testing to recommend optimizations</li>
<li>Collaborate to set acquisition, conversion, and funnel goals for UK + Australia via paid online channels</li>
<li>Continuously analyze and optimize digital marketing spend and recommend changes</li>
<li>Improve ROAS to efficiently scale new customers in each market</li>
<li>Detailed reporting and data analysis for maximum visibility into performance, efficiency, ROAS</li>
<li>Collaborate and exchange insights with your marketing colleagues as well as other functions for a consistent Go-To-Market approach</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>Several years of paid performance marketing experience in global B2C online acquisition</li>
<li>Proven success in managing best-in-class performance marketing engines</li>
<li>Data-driven with strong quantitative and analytical skills – you think in terms of CLV, ROAS, impact on EBITDA</li>
<li>Deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue</li>
<li>Expert knowledge in SEA with strong experience in display, retargeting, paid social, affiliates and online partners</li>
<li>Hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms</li>
<li>You are a super-user of website analytics (e.g. Google Analytics) and customer experience testing tools</li>
<li>Fluent in English - additional fluency in German and/or Dutch are a plus</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li>A 100% remote job with no commuting and flexible working times</li>
<li>A dynamic environment with a start-up atmosphere and room for your own ideas</li>
<li>A complete hardware package that we send to your home</li>
<li>To accompany Dreamlines on its way to becoming the global market leader in a key role</li>
<li>A competitive salary and travel perks and discounts</li>
</ul>


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