Travel Arrangements

Dreamlines GmbH

201-500

Full-time (permanent)

Germany

_Remote: Germany, UK_

**PURPOSE**

Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C ecommerce? We have an exciting opportunity for an expert, passionate, and results-driven Paid Performance Marketing Manager. Working with the Global Head of Paid Performance Marketing, you will:

*   Help build a world-class digital customer acquisition engine to profitably scale our customer base in two of our core markets, the United Kingdom and Australia
*   Take full ownership of the UK + Australia online paid channel mix, budget, campaign execution, optimization, reporting and ROAS growth
*   Execute a rapid in-housing plan from our digital marketing agency to drive fast, profitable growth
*   Play a key part in aggressively scaling our high-growth e-commerce travel business to the next level

## Tasks

RESPONSIBILITIES **UK & Australia Paid Digital Media Strategy**

*   Work with the Head of Paid Performance Marketing to develop the full-funnel paid marketing strategy across paid digital channels for these important markets
*   Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels
*   Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns to meet KPIs
*   Use multi-touch attribution to track touch-points across the funnel and maximize campaign effectiveness **Continuous Test and Learn Approach**
*   Identify and recommend new channels, trends, platforms, tools and systems to improve performance
*   Develop hypotheses and perform A/B testing to recommend optimizations
*   Analyze and scale what works - and have the confidence to cut what doesn’t**Forecasting & Budget Management**
*   Work with the Head of Paid Performance Marketing to set acquisition, conversion, and funnel goals for UK + Australia via paid online channels
*   Continuously analyze/optimize digital marketing spend and recommend changes
*   Improve ROAS to efficiently scale new customers in each market**Performance Management**
*   Set and track growth metrics and quarterly OKRs (Objectives + Key Results) for your role
*   Detailed reporting and data analysis for maximum visibility into performance vs targets, efficiency, ROAS
*   Identify pain-points and pragmatically improve upon non-performing areas**Collaboration**
*   Earn stakeholder confidence quickly and exert positive influence
*   Form strong partnerships with the Country Heads, regional Product, Commercial, and Sales teams as well central as Finance, and Technology for a consistent Go-To-Market approach
*   Drive regular exchange of insights and learnings across the relevant teams

## Requirements

**REQUIREMENTS**

*   You are an outstanding Paid Performance Marketer with a minimum 4 years in global B2C online acquisition
*   You have proven success managing best-in-class performance marketing engine with budgets in excess of €2m
*   You are data-driven with strong quantitative and analytical skills – you think in terms of CLV, ROAS, impact on EBITDA
*   You have a deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue
*   You are an expert in SEA with strong experience in display, retargeting, paid social, affiliates, online partners
*   You have demonstrable hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms
*   You are an super-user of website analytics (e.g. Google Analytics) and customer experience testing tools
*   You are versatile communicator across diverse global stakeholders, including at the executive level
*   Degree/Diploma in Digital Marketing or related field is desirable
*   Fluent in English - additional fluency in German and/or Dutch are a plus

OUR OFFER

*   A 100% remote job in a dynamic environment with a start-up atmosphere
*   A complete hardware package that we send to your home
*   To accompany Dreamlines on its way to becoming the global market leader in a key role
*   Travel perks and discounts

Bachelor degree completed

Employee

Entry level

Remote: Germany, UK
PURPOSE
Obsessed with best-practice digital marketing, always ‘smashing’ your targets, and thriving in fast-paced global B2C ecommerce? We have an exciting opportunity for an expert, passionate, and results-driven Paid Performance Marketing Manager. Working with the Global Head of Paid Performance Marketing, you will:
<ul>
<li>Help build a world-class digital customer acquisition engine to profitably scale our customer base in two of our core markets, the United Kingdom and Australia</li>
<li>Take full ownership of the UK + Australia online paid channel mix, budget, campaign execution, optimization, reporting and ROAS growth</li>
<li>Execute a rapid in-housing plan from our digital marketing agency to drive fast, profitable growth</li>
<li>Play a key part in aggressively scaling our high-growth e-commerce travel business to the next level</li>
</ul>
<h2 id="tasks">Tasks</h2>
RESPONSIBILITIES UK &amp; Australia Paid Digital Media Strategy
<ul>
<li>Work with the Head of Paid Performance Marketing to develop the full-funnel paid marketing strategy across paid digital channels for these important markets</li>
<li>Focus on critical SEA scaling and optimization for increased ROAS, then re-expand into other paid channels</li>
<li>Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns to meet KPIs</li>
<li>Use multi-touch attribution to track touch-points across the funnel and maximize campaign effectiveness Continuous Test and Learn Approach</li>
<li>Identify and recommend new channels, trends, platforms, tools and systems to improve performance</li>
<li>Develop hypotheses and perform A/B testing to recommend optimizations</li>
<li>Analyze and scale what works - and have the confidence to cut what doesn’tForecasting &amp; Budget Management</li>
<li>Work with the Head of Paid Performance Marketing to set acquisition, conversion, and funnel goals for UK + Australia via paid online channels</li>
<li>Continuously analyze/optimize digital marketing spend and recommend changes</li>
<li>Improve ROAS to efficiently scale new customers in each marketPerformance Management</li>
<li>Set and track growth metrics and quarterly OKRs (Objectives + Key Results) for your role</li>
<li>Detailed reporting and data analysis for maximum visibility into performance vs targets, efficiency, ROAS</li>
<li>Identify pain-points and pragmatically improve upon non-performing areasCollaboration</li>
<li>Earn stakeholder confidence quickly and exert positive influence</li>
<li>Form strong partnerships with the Country Heads, regional Product, Commercial, and Sales teams as well central as Finance, and Technology for a consistent Go-To-Market approach</li>
<li>Drive regular exchange of insights and learnings across the relevant teams</li>
</ul>
<h2 id="requirements">Requirements</h2>
REQUIREMENTS
<ul>
<li>You are an outstanding Paid Performance Marketer with a minimum 4 years in global B2C online acquisition</li>
<li>You have proven success managing best-in-class performance marketing engine with budgets in excess of €2m</li>
<li>You are data-driven with strong quantitative and analytical skills – you think in terms of CLV, ROAS, impact on EBITDA</li>
<li>You have a deep understanding of the online user journey, conversion funnel, sales cycle, and product lifecycle and their respective impacts on the Marketing organization to drive demand and revenue</li>
<li>You are an expert in SEA with strong experience in display, retargeting, paid social, affiliates, online partners</li>
<li>You have demonstrable hands-on experience with Google Ads, Bing, Facebook/Instagram, YouTube, and various retargeting and affiliate platforms</li>
<li>You are an super-user of website analytics (e.g. Google Analytics) and customer experience testing tools</li>
<li>You are versatile communicator across diverse global stakeholders, including at the executive level</li>
<li>Degree/Diploma in Digital Marketing or related field is desirable</li>
<li>Fluent in English - additional fluency in German and/or Dutch are a plus</li>
</ul>
OUR OFFER
<ul>
<li>A 100% remote job in a dynamic environment with a start-up atmosphere</li>
<li>A complete hardware package that we send to your home</li>
<li>To accompany Dreamlines on its way to becoming the global market leader in a key role</li>
<li>Travel perks and discounts</li>
</ul>

Paid Performance Marketing Manager | UK & Australia (f/m/x)

3 to 5 years

Cruise Sales Consultant (f/m/x)

Internship

Praktikant Marketing / Content (w/m/d)

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