Influencer Marketing Manager, (m/w/d)

Fancy a Leading Role in an Innovative Company?

We are looking for a creative thought leader with strategic vision and authentic storytelling skills to anchor our brand as a culinary trendsetter. Your goal: to make CINNAMOOD an indispensable part of the food and lifestyle scene through relevant influencer partnerships.

As the architect of our brand identity, you are not only responsible for campaigns but also shape the cultural narrative of CINNAMOOD. With distinctive roll creations, you focus on viral productions and community-driven excitement—always with the aim of putting our premium quality and unique recipes in the spotlight.

Since our founding at the beginning of 2022, we have established ourselves as an innovation leader in the premium roll sector with 41 locations in four countries—Germany, Austria, Switzerland, and Luxembourg. This year, we will be opening stores in Amsterdam, Dubai, and London, among others, and are currently preparing for expansion into Asia and America. Our “Next Level Rolls” concept offers a wide range of creative variations, whether lavishly topped, classically filled, or with exciting fillings that have nothing to do with cinnamon. What makes us unique are our various in-house fillings, which never fail to surprise and delight! With our unmistakable design and modern approach, we have positioned ourselves as a lifestyle brand!

Your Tasks:

• Development and implementation of innovative influencer marketing strategies to increase brand awareness and sales in national and international markets.
• Identification, analysis, and selection of suitable influencers and creators—from research to long-term relationship management.
• Acquisition, negotiation, contract design, and briefing of influencer partners.
• Planning, management, and control of influencer campaigns (online and, if applicable, offline), including budget responsibility.
• Monitoring, analysis, and reporting of campaign performance based on defined KPIs; deriving optimization measures.
• Continuous observation of market trends, competitor activities, and new social media platforms.
• Close collaboration with internal departments such as marketing, product management, PR, as well as external agencies and partners.
• Ensuring compliance with corporate branding and compliance guidelines in all campaigns.
• Use of modern digital marketing tools and analytics software to increase activity efficiency.
• Building and maintaining a strategic network within the influencer and social media community.
• Responsibility and organization of gifting initiatives.
• Planning and execution of influencer/blogger events and activities.
• Willingness and interest to also appear in front of the camera yourself.

What You Bring:

• Completed studies in marketing, communications, media, business administration, or a comparable field.
• 2-3 years of relevant professional experience in influencer marketing or social media marketing, ideally in a leadership or coordinating role.
• In-depth knowledge of influencer marketing standards, social media platforms, and current trends.
• Experience in planning, managing, and analyzing influencer campaigns as well as handling budgets.
• Strong communication and negotiation skills, with a confident manner when dealing with influencers and partners.
• Creativity, innovative thinking, and a good sense for brand management and content strategies.
• Technological affinity and proficient use of digital marketing tools, CRM systems, and analytics software.
• Excellent English skills, written and spoken; additional foreign languages are an advantage.
• Independent, structured, and solution-oriented working style.
• Team player, high level of commitment, intercultural competence, and willingness to travel.

We Offer You:

• Design-oriented office in downtown Barcelona
• Versatile tasks in a young company with flat hierarchies and short decision-making processes
• Working at eye level together with your colleagues
• A motivated, dynamic, and young team at your side, which actively supports you, celebrates successes, and stands up for each other
• Urban Sports (Business Package M)
• Exceptional team events
• Employee discounts and participation in corporate benefits
• Flexible working hours

Work Environment:

• Place of work: remote in Barcelona – 1-2 times a week co-working space in Barcelona (in the future, permanently in the Barcelona office)
• Reporting line: You report directly to our Head of Marketing

Have We Sparked Your Interest?

We look forward to receiving your motivation letter and CV, addressed to Charly, our Teamlead Marketing at CINNAMOOD HQ.