Growth Marketing Manager, APAC

Based in Europe, Blackwall is a leading force in cybersecurity, specializing in advanced bot mitigation and web application security. Formerly known as BotGuard, we protect online businesses from automated threats like scraping, credential stuffing, application DDoS, and more. We're on a mission to make the internet safer for legitimate users and businesses. As we expand our global footprint, we're seeking a talented and driven marketing professional to spearhead our growth initiatives in the dynamic Asia-Pacific (APAC) region.

We are looking for a critical Go-To-Market (GTM) role focused on building awareness, generating demand, and driving measurable growth for Blackwall across the diverse APAC market. You will be the engine of our marketing efforts in the region, blending strategic planning with hands-on execution across performance marketing, demand generation, and audience engagement initiatives. You'll work closely with regional sales counterparts and report to VP-APAC to establish and scale Blackwall's presence in key APAC countries.

Location: Remote based in Singapore/India/ Indonesia/Malaysia

• Design, implement, and manage a data-driven GTM marketing plan tailored to the nuances of key APAC markets to achieve lead generation, pipeline, and revenue goals.
• Own the strategy, execution, and optimization of paid digital marketing campaigns across channels like Google Ads, LinkedIn Ads, and potentially other relevant regional platforms. Manage budgets, track KPIs (CPL, CPA, ROI), and continuously A/B test creatives, audiences, and landing pages.
• Implement multi-channel demand generation programs, including SEO/SEM, content marketing localization and promotion, email marketing/nurturing, webinars, and events targeted at B2B tech/security audiences in APAC.
• Grow Blackwall's visibility and engagement within the APAC cybersecurity and tech communities (specially Hosting Service Providers, Managed Service Providers and Cloud Service Providers) through targeted content distribution, social media marketing, and optimizing our web presence for regional search trends.
• Define key metrics, monitor performance rigorously using tools like Google Analytics, CRM, and marketing automation platforms. Analyze results, generate insightful reports, and iterate on strategies based on data.
• Partner closely with the APAC sales team to ensure marketing efforts are aligned with sales objectives, provide them with effective enablement materials, and ensure smooth lead handoffs and follow-ups.
• Stay abreast of market trends, competitive landscape, and channel opportunities within APAC. Adapt global messaging and campaigns for local relevance and cultural context.
• Adopt a growth mindset, constantly experimenting with new channels, tactics, messaging, and tools to drive efficient growth.

• 3-5+ years of experience in B2B marketing, with a strong focus on digital marketing, performance marketing, and demand generation, preferably within the SaaS, Cloud, or Cybersecurity industry.
• Proven track record of successfully planning and executing marketing campaigns targeting multiple countries within the APAC region.
• Deep understanding of the digital landscape and cultural nuances of key markets (e.g., India, Singapore, Australia, ASEAN; Japan/Korea).
• Demonstrable, hands-on expertise with core marketing technologies: Paid Advertising Platforms (Google Ads, LinkedIn Ads essential), Web Analytics (Google Analytics expert level), Marketing Automation, CRM, SEO Tools
• Highly data-driven with the ability to analyze campaign performance, draw actionable insights, and present results clearly. Proficient in Excel/Google Sheets for data manipulation and reporting.
• Ability to translate business goals into effective marketing strategies and manage campaigns end-to-end with strong attention to detail.
• Excellent written and verbal communication skills in English.
• Proven ability to work effectively with cross-functional teams, especially sales.
• A self-starter who can thrive in a fast-paced environment, manage multiple priorities, and adapt to changing market dynamics.
• Bachelor's degree in Marketing, Business, or a related field.

Bonus Points:

• Experience marketing cybersecurity products or technical B2B solutions.
• Fluency in other major APAC languages (e.g., Japanese, Korean, Mandarin, Bahasa).
• Experience with Account-Based Marketing (ABM) strategies and tools.
• Experience launching products or services in new APAC markets.

• Be a key player in shaping the growth trajectory of a leading cybersecurity company in a high-growth region.
• Work with cutting-edge technology in a dynamic and evolving market.
• Opportunity to make a significant impact and see your efforts directly translate into business results.
• Collaborative and supportive international team environment.
• Competitive salary and benefits package.

At Blackwall, we believe diversity drives innovation. We welcome applications from all qualified candidates, regardless of background or identity. Let’s build a safer internet together.